F1 players accelerate growth in U.S. Teams to get millions in relocation fees Rams top giver to ticket revenue pool NASCAR: Digital restart is going well Oakland to get L.A. treatment FIS will aid MiLB’s fan loyalty effort Reorganization shifts NFL media execs Canada hoops league looks to attract capital NHL unifying community efforts Questions arise on NASCAR’s schedule
SBJ/Aug. 12-18, 2013/Leagues and Governing Bodies
USA Luge turns to crowdfunding to raise money
Published August 12, 2013, Page 6
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The national governing body has teamed up with Indiegogo, a digital fundraising company based in San Francisco, to create a digital effort it hopes will raise $50,000 before the Sochi Games. USA Luge and Indiegogo developed a website, which will go live this week, that solicits donations from anyone and everyone.
Sheer said the site will be promoted through social media by members of the luge team. The organization, which raises $700,000 every four years through fundraising, also plans to promote it to grassroots luge competitors. It has hired The Graubard Group, a New York City-based public relations and marketing company, to help promote the initiative.
People who arrive at USA Luge’s Indiegogo website will find a video and photos of Olympic hopefuls slated to compete in Sochi. A section alongside the video directs visitors to “select a perk” and make a donation of $25, $50, $100, $1,000, $10,000 or $35,000. Donors who contribute $25 will get an email of thanks from a member of the Olympic team. Donors who contribute $10,000 or $35,000 will get trips to see the luge team compete at World Cup events or the Sochi Games, respectively.
Emily Scott, a member of US Speedskating, raised $48,000 in a week through crowdfunding efforts after USA Today highlighted her struggles to underwrite her training for the Sochi Games. Other Olympians have begun to turn to crowdfunding services to raise funds, and crowdfunding company RallyMe.com has partnered with six national governing bodies, including the U.S. Ski and Snowboard Association and US Speedskating, to provide their athletes with a platform to raise funds.
Those efforts are focused on raising money for individual athletes or providing daily lunches to athletes during training. USA Luge is the first NGB to turn to crowdfunding to raise money for its organization. “It’s a bit of uncharted territory,” Sheer said. “We’ll just have to see how it works out.”
MSP Sports, run by former AT&T sponsorship executive Tim McGhee, advised USA Luge on developing the crowdfunding initiative.