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SBJ/Aug. 12-18, 2013/Labor and Agents
Foster hires WME for representation
Published August 12, 2013, Page 8
WME will represent Foster across all areas of entertainment, including film, television, literature, music, digital media and endorsements.
|The Texans running back is an aspiring actor.
WME will work with Foster’s business manager, Humble Lukanga, and his attorney, Joseph O’Hara. Foster is represented by NFL player agent Mike McCartney of Priority Sports & Entertainment for contract work.
WME met Foster through the filming of “Draft Day,” an Ivan Reitman-directed film in which Foster plays Ray Jennings, a running back who is drafted by the Cleveland Browns.
“We didn’t help him get the role, but what it said to us is Arian is such a dynamic human being off the field and that is what really excites us,” Jacobs said.
Over the summer, WME has negotiated multiple national endorsement deals, and Foster is slated to appear in more than one national commercial. “We have some national deals that we can’t disclose right now, but the commercials have been shot and they will be appearing during the NFL season,” Lukanga said.
Foster has endorsements with Under Armour, Kroger and Fuse Science, deals that were negotiated by Raleigh-based agency French West Vaughan. Agency Vice President Jay Wisse said Foster and the firm have parted ways and that the parting was amicable.
In addition to “Draft Day,” which is scheduled for release next year, Foster has appeared in the CBS TV show “Hawaii Five-O.”
Lukanga described Foster as “a serious actor” who also writes poetry and scripts. “You are talking about someone who has been addicted to the arts his whole life, and while knowing what his focus is, we want to implement the right plan to allow him access to those platforms that he is very, very passionate about,” Lukanga said.