SBJ/Aug. 12-18, 2013/Colleges

With move to SEC, boom times in Aggieland

Texas-size sales

The top schools in terms of licensed product sales from July 1, 2012, through June 30, 2013
1. Texas
2. Alabama
3. Notre Dame
4. Michigan
5. Kentucky
6. LSU
7. Florida
8. Georgia
9. North Carolina
10. Arkansas
11. Oklahoma
12. Texas A&M
13. Wisconsin
14. Nebraska
15. Tennessee
16. South Carolina
17. West Virginia
18. Auburn
19. Penn State
20. Missouri
21. Florida State
22. Kansas
23. Oklahoma State
24. Clemson
25. Louisville

Top 10 Apparel Licensees

Top manufacturers from July 1, 2012, through June 30, 2013
1. Nike USA
2. Knights Apparel
3. Gear for Sports
4. Sports Licensed Division of the Adidas Group
5. Top of the World
6. Colosseum Athletics Corp.
7. Outerstuff Ltd.
8. Twins Enterprise
9. College Concepts
10. VF Imagewear (Section 101 by Majestic)

Top 10 Non-Apparel Licensees

Top manufacturers from July 1, 2012, through June 30, 2013
1. EA Sports
2. Wilson Sporting Goods
3. The Northwest Co.
4. Team Beans LLC
5. Commemorative Brands Inc. dba Balfour
6. Tervis Tumbler Co.
7. Logo Chair
8. Fabrique Innovations Inc. dba Sykel
9. WinCraft
10. Herff Jones

Source: Collegiate Licensing Co.
Texas A&M’s licensing success follows a flurry of momentum around the program.

Season tickets, which increased $25 this season, are sold out, just as they were last season. The school said it expects to generate close to $2 million in additional ticket revenue. The Aggies, who have eight home games this season, have sold 75,252 season tickets, which includes 30,000 for students. A waiting list for season tickets is 20,000 deep.

Donations also jumped last year, climbing to $22 million in fiscal 2012 from $20 million the year before. Figures for 2013 are not available yet, but Jason Cook, Texas A&M’s senior associate athletic director for external affairs, said: “We anticipate that the number will be much greater due to the fact that donors are making capital contributions.”

Texas A&M is raising money for a massive $450 million redevelopment of Kyle Field.

“What we’ve found in moving to the SEC is that Texas A&M has been extremely undervalued,” Cook said. “That was the reason we moved to the SEC. It’s a huge point of brand differentiation in Texas and that’s significant for us.”

— Michael Smith


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