SBJ/Aug. 12-18, 2013/Colleges
With move to SEC, boom times in Aggieland
Published August 12, 2013, Page 6
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Season tickets, which increased $25 this season, are sold out, just as they were last season. The school said it expects to generate close to $2 million in additional ticket revenue. The Aggies, who have eight home games this season, have sold 75,252 season tickets, which includes 30,000 for students. A waiting list for season tickets is 20,000 deep.
Donations also jumped last year, climbing to $22 million in fiscal 2012 from $20 million the year before. Figures for 2013 are not available yet, but Jason Cook, Texas A&M’s senior associate athletic director for external affairs, said: “We anticipate that the number will be much greater due to the fact that donors are making capital contributions.”
Texas A&M is raising money for a massive $450 million redevelopment of Kyle Field.
“What we’ve found in moving to the SEC is that Texas A&M has been extremely undervalued,” Cook said. “That was the reason we moved to the SEC. It’s a huge point of brand differentiation in Texas and that’s significant for us.”