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SBJ/Aug. 5-11, 2013/Coast to Coast
Coast to Coast
Published August 5, 2013, Page 28
Braves have eye on maglev train
The Atlanta Braves are partnering with Marietta, Ga.-based American Maglev Technologies to build a maglev train from MARTA’s Georgia State station to Turner Field. The team considers the maglev train, or a different mass-transit alternative, essential for fan accessibility to the ballpark.
New Balance sponsoring MIT lab
Boston-based New Balance reached a multiyear sponsorship with the Massachusetts Institute of Technology Media Lab, a research lab focused on breakthrough technologies. New Balance will look to the lab to spark creative advances in the brand’s Studio Innovation Center in Lawrence, Mass.
Casey’s gets on-court logos at UNI
Casey’s General Stores bolstered its longtime partnership with the University of Northern Iowa by stamping its name inside the McLeod Center. Casey’s on-court signs at the home of UNI men’s and women’s basketball and volleyball will be visible during all Panthers games during the 2013-14 season.
Browns strengthen wireless coverage
The Cleveland Browns announced improvements at FirstEnergy Stadium, highlighted by cell-service infrastructure in and around the stadium that provides a stronger phone signal. The team also added 20 turnstiles and 44 security screening chutes, more than 100 TVs in fan areas and upgraded merchandise options.
|Grant (left) assists chef Justin Christman in plating the Legendary Mammoth Burger.
Colorado Mammoth forward John Grant Jr. developed a new Legendary Mammoth Burger to be offered at Hard Rock Cafe Denver for a limited time. The two-time National Lacrosse League MVP’s burger has a total of 24 ingredients, matching Grant’s jersey number.
Lions break from Ticketmaster
The Detroit Lions are switching their ticketing provider from Ticketmaster to Veritix, becoming the first NFL team to do so. Veritix, started six years ago, counts four NBA teams and one NHL club as clients. The Lions’ single-game tickets went on sale last week.
HUNTINGTON BEACH, CALIF.
USA Water Polo goes volcanic
With an agreement running through the 2016 Olympic Games, Waiakea Hawaiian Volcanic Water will be an official sponsor of Huntington Beach-based USA Water Polo. Waiakea originates through both snow and rain and is filtered through the Mauna Loa volcano on the Big Island of Hawaii. Waiakea donates 650 liters to people in need in Africa for every liter sold.
Jags sign Publix as official sponsor
Publix is the Jacksonville Jaguars’ new official supermarket, filling the sponsorship role formerly held by Winn-Dixie. In the centerpiece of the five-year partnership, fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix. The Jaguars’ pregame radio show will be renamed the “Publix Tailgate Show.”
Brewers reach out to fans
Sausage magnets appearing in paper
Klement’s Sausage Co. and the Milwaukee Journal Sentinel began a magnet promotion that includes all five Klement’s Famous Racing Sausages: Bratwurst, Polish, Italian, Hot Dog and Chorizo. The first magnet was included in the July 24 issue. A new ad and magnet is expected every other week through September.
Chiefs get HD video boards
The Peoria Chiefs partnered with Dallas-based TS Sports to install a new HD video display at Dozer Park. The primary display measures 28 feet high by 42 feet wide, and two backlit ad panels each measure 13.5
feet high by 7 feet wide. The Chiefs are the Class A affiliate of the St. Louis Cardinals.
Front Row to consult Army-Navy
Front Row Marketing Services signed a deal with the U.S. Military Academy and the U.S. Naval Academy to provide sponsorship evaluation and other consulting services for the annual Army-Navy football game. The 114th Army-Navy Game will be played Dec. 14 at Lincoln Financial Field. Front Row is a subsidiary of Comcast-Spectacor.
Local chefs to have Eagles presence
Food choices at Lincoln Financial Field will be expanded this football season with the addition of signatures dishes from three well-known local chefs. Jose Garces of Amada, Distrito and Village Whiskey; Marc Vetri of Amis, Osteria and Vetri; and Peter McAndrews of Paesano’s will have food stands throughout the stadium.
D-Backs open School Challenge
The Arizona Diamondbacks are accepting applications for the $150,000 School Challenge, presented by the University of Phoenix, to benefit schools across the state. The program is open to all Arizona public, private, and nonprofit charter schools, grades K-12.
Trapeze doing Pac-12 production
Trapeze Ltd., a Sacramento postproduction house that has worked with the Pac-12 Conference for four years and nearly a year with the Pac-12 Networks, had its work seen on the national stage when the video and graphic elements it produced kicked off the Pac-12 2013 Football Media Day at Sony Pictures Studios in Culver City. Trapeze has three more Pac-12 television spots in production that will air nationally starting this month.
Silver Stars paint court pink
The San Antonio Silver Stars will play their annual Breast Health Awareness game on a one-of-a-kind pink court. Silver Stars season-ticket holders who are breast cancer survivors assisted in the painting of the court. The Silver Stars will host the Phoenix Mercury for Breast Health Awareness Night presented by Christus Santa Rosa on Aug. 17 at AT&T Center.
SANTA CLARA, CALIF.
Pepsi on board as 49ers founding partner
The San Francisco 49ers signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. PepsiCo will be the official and exclusive non-alcoholic beverage and snack provider for the 49ers when the new facility opens in August 2014.
Baltusrol seeks landmark status
|Host to multiple majors over the years, next up for Baltusrol is the 2016 PGA Championship.
Daktronics to outfit Shockers arena
Daktronics will design, manufacture and install 24 new video displays throughout Charles Koch Arena at Wichita State University. The focal point of the new installation — the four-sided center-hung display configuration — will feature four LED video displays, each measuring 12 feet high by 15 feet wide.
Wake Forest switching to Ovations
Wake Forest University is switching food-service vendors at Joel Coliseum and other venues, moving from Aramark to Ovations Food Services, according to a Winston-Salem Journal report. Ovations begins operating Deacon Tower Grille on Sept. 4, and takes over concessions at BB&T Field starting with the 2014 season.
COAST TO COAST — BEYOND THE COASTS
FC Barcelona signed a three-year sponsorship deal with South African brewery Castle, making Castle the official beer for any of Barcelona’s activity within Africa. In most African regions, the agreement will be exclusive to Castle Lager, except for certain countries, where Castle Milk Stout will be the club’s official African stout.
Chinese firm dives into sponsorship
Chinese lighting company NVC Lighting and the International Swimming Federation signed an agreement for NVC to sponsor the Diving World Series for four years from 2014-17, according to a Xinhua report. The signing ceremony took place in the context of the 2013 World Swimming Championships, which just ended in Barcelona.
Levy to pour Heineken brands
The League Championship’s Leeds United hospitality and catering partner Levy Restaurants agreed to a pouring-rights deal with Heineken for their leading brands to be served at Elland Road this season.
Hotspur partners with Bosideng
Tottenham Hotspur agreed to a two-year commercial partnership with the U.K. arm of Chinese men’s clothing retailer Bosideng. Bosideng London will serve as the Premier League club’s official formal menswear partner for the 2013-14 and 2014-15 seasons.
Blu Hotels will be the official partner of Serie A AC Milan for the 2013-14 season. The partnership, signed in collaboration with Infront Italy, will be formed through corporate communication and visibility of Blu Hotels at the San Siro stadium during AC Milan’s home games and at the team’s training center.
Red Bull eyes new arena project
Red Bull reportedly wants to build a new high-tech arena at Munich’s Olympic Park, according to a Süddeutsche Zeitung report. The Austria-based company plans to build a new hockey and basketball arena with a capacity of 10,000. The new arena could be built at the location of the current Event Arena, the former Olympic velodrome.
BAM Sports to build new stadium
The Regensburg city council awarded stadium developer BAM Sports GmbH the contract to build a new stadium, according to a Mittelbayerische Zeitung report. The stadium will cost an estimated $36.5 million and be the home ground of current 3rd League football club SSV Jahn Regensburg. Construction is scheduled to start in January.
|The UFC will become part of the spectacle of the Marina Bay Sands resort in Singapore.
The Ultimate Fighting Championship will set up an office in Singapore this month to serve as a base for its expansion across Asia, according to a Straits Times report. Fight cards will be staged annually at Marina Bay Sands starting in 2014. In 2005, there was just one gym offering MMA classes in Singapore. Now, there are an estimated 12, five of which opened in the last year.
IOC assured of law’s exemption
The IOC received assurances from Russia’s government that athletes and spectators at next year’s Winter Olympics in Sochi will be exempt from a law banning anything deemed to promote homosexuality, according to a Moscow Times report. The legislation has attracted calls from activists around the world to boycott Russia’s first Winter Olympics.
NBC will address law’s controversy
NBC Sports Group Chairman Mark Lazarus acknowledged that the network will address the controversy stirred by Russia’s new anti-gay laws during the network’s Sochi Olympics coverage, according to a Variety report. Lazarus noted that the Olympic Games have “long been affected by social and cultural issues of the day.”
Canterbury falling out of favor
Canterbury is falling out of favor as a night racing venue, with the Australian Turf Club slashing the number of night meetings in half next summer, according to a Sydney Daily Telegraph report. The ATC revealed plans to reintroduce twilight racing at Royal Randwick and, if successful, the track could become night racing’s new Sydney home, according to the report.
For more international news, visit www.sportsbusinessdaily.com/global.