SBJ/July 29-August 4, 2013/Marketing and Sponsorship

IMG Academy designates BeRecuited as its official college athletic recruiting partner

IMG Academy, the Florida-based development and training complex operated by IMG, has struck a multiyear deal designating online recruiting destination BeRecruited as its official collegiate athletic recruiting partner.

San Francisco-based BeRecruited will provide recruiting resources to IMG Academy camp and event participants, and receive extensive on-site branding, marking the company’s first offline marketing. IMG Academy athletes will be featured in a dedicated page on BeRecruited’s website, and the two entities will conduct cross-promotional and social media campaigns.

BeRecruited thus far has positioned itself as a key resource for non-elite high school athletes to be discovered by college coaches and seek out athletic scholarships and financial aid. The IMG alignment exposes the company to more top-tier youth athletes, but BeRecruited said its core mission remains the same.

“This doesn’t change our goal at all,” said Vishwas Prabhakara, BeRecruited chief executive. “What we’re about is providing more opportunities for student athletes to go to college, and this relationship absolutely does that. And being involved with a pre-eminent brand and entity like IMG, we think, sends a very strong message to the marketplace.”

Financial terms for the partnership were not disclosed.

“We have evaluated many recruiting service providers over the years in various capacities,” said Gary Pluchino, IMG Performance vice president of business development. “But none match the breadth of BeRecruited’s reach or are aligned as well with our current efforts to help link student athletes with their dream schools.”

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