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SBJ/July 22-28, 2013/Franchises
A look inside some of the companies that make the costumes
Published July 22, 2013, Page 34
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Following are some of the firms that have notable stakes.
■ Founded: 1961
■ Website: alincocostumes.com
■ Key executives: Lowla Allen, director of marketing; Jill Palmer, vice president of operations; Kevin Wasden, vice president of creative services
■ Clients: Approximately one-quarter of the big league clubs, with half the NBA, including the Memphis Grizzlies (Grizz); four MiLB teams
■ Of note: Created the San Diego Chicken in 1974 for promotional use by San Diego rock ’n’ roll station KGB-FM.
■ Founded: 1982
■ Website: fiberworks.us
■ Key executives: Donna Nagel and Joe Turnbough
■ Clients: 13 big league clubs spread across all four leagues, including the Houston Rockets for costumes for Clutch since his creation in 1995
■ Of note: Work includes three cardinals: NFL Arizona, MLB St. Louis and Class AA Springfield (Mo.)
International Mascot Corp.
■ Founded: 1983
■ Website: internationalmascot.com
■ Key executives: Joel Leveille, president; Brendan Watson, general manager of operations
■ Clients: Nine big league teams, including the Oakland A’s (Stomper)
■ Of note: Also provides the characters for the Home Depot Tool Race at Atlanta Braves games, as well as Toothy, Bristles and Fresh, the dental-themed racing mascots for the Colorado Rockies.
■ Founded: 1893
■ Website: olympusgrp.com/Mascot-costumes.htm
■ Key executives: Brian Adam, president, large format digital graphics and character costumes; Dawn Rolison, marketing director; Dan Ward, vice president of sales
■ Clients: Biggest player in MiLB, with more than 30 clubs, including the Wisconsin Timber Rattlers (Fang), Sacramento River Cats (Dinger) and Richmond Flying Squirrels (Nutzy, pictured).
■ Of note: Best known for the Milwaukee Brewers’ Racing Sausages.
Raymond Entertainment Group
■ Founded: 1999
■ Website: raymondeg.com
■ Key executives: David Raymond, emperor of fun and games; Randy Carfagno, sultan of silly
■ Clients: Two big league clubs, including the Tampa Bay Lightning (ThunderBug); eight MiLB teams
■ Of note: Company founder Raymond was the original Phillie Phanatic. His company makes fewer costumes now than in its early days, serving more as a mascot and team branding consulting group.
■ Headquarters: White Rock, S.C.
■ Founded: 1968
■ Website: scollon.com
■ Key executives: Rick Scollon, CEO; Ellery Locklear, president
■ Clients: Nine big league clubs, including the Carolina Panthers (Sir Purr)
■ Of note: All of its current big league clients are in the NFL or NHL, but Scollon also works with a dozen MiLB clubs.
■ Founded: 1984
■ Website: mascots.com
■ Key executives: Glenn Street, president; Aubrey Fishman, director of marketing; Shae Motz, concept graphic artist
■ Clients: 19 big league clubs, including the MLB Texas Rangers (Captain), and approximately one-quarter of the NFL; nine MiLB clubs
■ Of note: Founder Glenn Street performed as the first mascot in the NHL: Harvey the Hound for the Calgary Flames.
■ Founded: 1980
■ Website: vee.com
■ Key executives: Dayna Deutsch, senior vice president of sales and marketing; Jim Waters, senior vice president of production; Jack Pence, general manager, production services, costumes and creatures
■ Clients: Nine big league clubs, with at least one in each of the four big leagues, including the NHL Minnesota Wild (Nordy)
■ Of note: Generated additional exposure this summer by building a 12-foot-tall likeness of Mutual of Omaha-sponsored golfer Fred Funk on the grounds of that sponsor company’s headquarters to welcome the U.S. Senior Open to Omaha, Neb.
Note: Of the 122 big league teams, 20 do not have mascots. The New Orleans Pelicans, who are in the midst of replacing the team’s previous Hornets identity, have not yet selected a mascot provider for their new character.
Sources: Mascot company websites, MLB, NFL, NBA and NHL teams
Compiled by David Broughton, Brandon McClung and Stephanie Brown