NHL starts expansion review NFL’s Learfield stake outside the norm MLB aggressively marketing its players Fitness league hires Park Lane Ticketing features unified on Ballpark Cavaliers ride storybook sales season FIFA stands apart with conflict policies Sepp Blatter’s FIFA: A timeline Bettman dismisses team relocation talk FIFA sponsors ‘along for the ride’
SBJ/June 24-30, 2013/Leagues and Governing Bodies
Industry vet Stevenson will lead new MLS business unit
Published June 24, 2013, Page 12
In addition, MLS President Mark Abbott was given additional responsibilities and the added title of deputy commissioner.
|Stevenson will lead a new business unit at Major League Soccer.
Stevenson will report to MLS Commissioner Don Garber. SUM President Kathy Carter and MLS Chief Marketing Officer Howard Handler will report to Stevenson.
“Gary’s vast experience in the sports and entertainment world, along with his deep understanding of the media landscape, will play a pivotal role in growing key areas of our business and forming new partnerships,” Garber said in a statement.
Stevenson in a statement added, “It is an exciting time for Major League Soccer and I believe the league and Soccer United Marketing are poised for tremendous growth. … I look forward to doing my part to help MLS grow its fan base and media value, as well as expanding the commercial value of soccer in the region.”
Abbott, who has been MLS president since 2006, will manage all areas of league operations and competition, including product strategy, player relations, strategic planning and communications. He also will lead a new business development group to identify new areas of opportunity for MLS and SUM.