‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/June 10-16, 2013/Coast to CoastPrint All
A cozy corner booth is part of the baseball decor at the Atlanta Braves All-Star Grill.
Photo by:POUYA DIANAT / ATLANTA BRAVES
The Atlanta Braves and Goldberg’s Deli opened the Atlanta Braves All-Star Grill at Hartsfield Jackson International Airport. The 1,500-square-foot restaurant features a replica Turner Field look, including team memorabilia and graphics. The space can seat 50 people.
AVP adds to tour calendar
The AVP partnered with IMG to add two events to its calendar, one in Manhattan Beach, Calif., and one in Atlantic City, N.J. IMG has the license to produce the Manhattan Beach Open, and the agency is teaming with the Atlantic City Alliance for the New Jersey event. The Manhattan Beach stop will be Aug. 23-25; the Atlantic City dates are Sept. 6-8.
Bradley partners with OfficeMax
Bradley University agreed to a five-year partnership with OfficeMax Workplace, the business-to-business division of OfficeMax Inc. OfficeMax Workplace will serve as the preferred office products and printing supplier of Bradley athletics through December 2017.
U.S. Open Experience debuts
The U.S. Golf Association is bringing golf’s national championship to life in the Old City section of Philadelphia. This week’s U.S. Open is taking place at Merion Golf Club in nearby Ardmore, Pa. The U.S. Open Experience at Independence Mall opens today, with interactive educational exhibits and an official U.S. Open store. On Saturday and Sunday, live big-screen golf coverage with authentic USGA bleacher seating will be offered.
Strong secondary market for Open tickets
Because the number of daily spectators allowed at the U.S. Open is limited to 25,000, ticket prices on the secondary market are soaring, according to a Philadelphia Inquirer report. Thursday tickets this year cost an average of $285 compared to just $71 last year at San Francisco’s Olympic Club. Sunday tickets this year on average are $330 compared to $122 in 2012.
All Blacks to play USA Eagles
PPL Park will be the site of a match pitting the Maori All Blacks of New Zealand and the USA Eagles rugby squad on Nov. 9. AIG is sponsoring the match. USA Rugby President and CEO Nigel Melville said he hopes the event will be the first of many international rugby matches at PPL Park.
Cal defeated Life University 19-14 to win the USA Sevens Collegiate Rugby Championship.
Photo by:TODD BAUDERS / CONTRAST PHOTOGRAPHY
PPL Park, home of the MLS Union, hosted the USA Sevens Collegiate Rugby Championship for the third consecutive year. The three-day event, which began May 31, featured matches for small college and high school teams. Games also were played at Drexel University and the University of Pennsylvania. The event’s economic impact for the Philadelphia region was estimated at $2 million.
‘Yahoo SportsTalk Live’ debuts
Comcast SportsNet Bay Area and Yahoo Sports reached a deal to produce “Yahoo SportsTalk Live,” an hourlong sports roundtable discussion show airing weekdays at 5 p.m. PT. The show, hosted by Jim Kozimor, debuted last week from the Yahoo campus in Sunnyvale, Calif.
Salt River Fields wins design award
Salt River Fields at Talking Stick, the spring training home of the Arizona Diamondbacks and Colorado Rockies, was named winner of the 2013 Good Design is Good Business competition from Architectural Record magazine. Salt River Fields at Talking Stick opened in 2011.
PG&E works with track to treat military
Through its Heroes in Our Community sponsorship, Pacific Gas and Electric Co. is teaming with Operation: Care & Comfort and the American Red Cross to distribute tickets to Sonoma Raceway’s NASCAR and IndyCar races to military families and veterans, as well as Red Cross volunteers and first responders throughout Northern California.
COAST TO COAST — BEYOND THE COASTS
England, Ireland to meet in friendly
England confirmed it will play Ireland in a friendly in Dublin, according to a (London) Daily Mail report. The Ireland FA is considering match dates of November 2014 or February 2015, which would be the 20th anniversary of the Landsdowne Road riots that forced the abandonment of the previous meeting between the two countries.
Hibernian drops Puma for Nike
Scottish Premier League club Hibernian signed a four-year jersey deal with Nike, according to a Herald Scotland report. Nike replaces Puma and will supply all Hibernian first-team shirts as well as training gear through 2017.
Cuba to invite foreign boxing teams
Cuba is preparing for a three-day international tournament in 2014 in honor of World and Olympic boxing champion Teofilo Stevenson, according to a Xinhua report. Alejandro Barrientos, vice president of the Cuban Federation of Sports Referees & Judges, said that the plan is to invite squads from Russia, Ukraine and Kazakhstan to compete along with the hosting island. Stevenson died in June 2012 at age 60.
Clipper Round the World starts Sept. 1
The Clipper Round the World Yacht Race, setting sail Sept. 1, will start and finish in London. The fleet is expected to return in July 2014 after racing 40,000 miles and visiting 14 ports on six continents in the world’s longest ocean race.
The Tokyo 2020 Olympics bid committee will be selling commemorative gold coins for as much as 1.5 million yen ($15,118) in order to raise funds for its campaign, according to a Japan Daily Press report. There will be five different types of coins, made of pure silver, pure gold, or 18-karat gold, and ranging in price from 21,000 yen ($211) up to 1.5 million yen.
For more international news, visit www.sportsbusinessdaily.com/global.