SBJ/June 3-9, 2013/People and Pop Culture
Faces & Places: Activation Summit
Published June 3, 2013
Activation was the word last week as 350 industry professionals
gathered at The Westin Chicago River North for speakers,
panels and more.
ALL PHOTOS BY DAVID DUROCHIK
|Taco Bell President Brian Niccol discussed the need to create innovative, culturally relative marketing, “so that they don’t just buy your brand, they buy into your brand.”
|Chicago Cubs owner Tom Ricketts talked about a renovation that will allow Wrigley Field to retain its charm: “We are not going to fix what isn’t broken.”
|Intersport President and CEO Charlie Besser (left) interviewed ESPN Executive Chairman George Bodenheimer, who discussed topics including ESPN’s competitors and rights acquisition.
|Chicago Mayor Rahm Emanuel opened Thursday’s proceedings with a discussion of sports’ importance to the economic development of the city.
|Tom Haidinger (left) of Advantage International and Derek Gamble of MLS spoke during a break at the conference.
|AECOM’s Brett Fuller takes a swing at the golf simulator as part of Intersport’s Ultimate Golf Challenge. The person whose ball landed closest to the pin won tickets to the 2014 Masters and full Double Eagle Club hospitality.
|The summit moved north Wednesday afternoon to Wrigley Field, where attendees took in a Cubs-White Sox game.
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