NHL starts expansion review NFL’s Learfield stake outside the norm MLB aggressively marketing its players Fitness league hires Park Lane Ticketing features unified on Ballpark Cavaliers ride storybook sales season FIFA stands apart with conflict policies Sepp Blatter’s FIFA: A timeline Bettman dismisses team relocation talk FIFA sponsors ‘along for the ride’
SBJ/May 27-June 2, 2013/Marketing and Sponsorship
Collinsworth signs endorsement deal with financial firm
Published May 27, 2013, Page 10
“His reputation for smarts and trustworthiness make him right for a financial services brand, and obviously he has deep connections in Ohio, so it just makes a lot of sense as Western & Southern looks to generate more of a national identity,” said Steve Rosner, a principal at 16W Marketing, which represents Collinsworth.
The campaign from Cincinnati ad agency Northlich will include two to three TV ads, along with print and digital support. The ad buy is still being planned.
Western & Southern, which has asset management and insurance as its principal business lines, has been a longtime title sponsor of the August U.S. Open Series event in Cincinnati, on which the ads may break. Collinsworth’s other commercial affiliations have been with DirecTV and FedEx.