‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/May 20-26, 2013/People and Pop CulturePrint All
The Boston Celtics named sports attorney Vered Yakovee associate counsel.
Charlotte Bobcats vice president of communications B.J. Evans stepped down from the position. Additionally, the Bobcats named Dave Beck vice president of marketing partnerships. Beck was vice president of corporate partnerships for the Chicago Fire.
Milwaukee Bucks director of ticket sales Jim Grayson and assistant director of ticket sales David Trattner both resigned. The Bucks named Jamie Morningstar vice president of ticket sales and service, Theodore Loehrke senior vice president and chief revenue officer, Ron Walter executive vice president of business administration, John Steinmiller executive vice president of business operations, Mike Burr executive vice president and chief financial officer, Jim Woloszyk vice president of finance and accounting, Dan Smyczek vice president of public relations, David Snyder vice president of corporate partnerships, Skip Robinson vice president of community relations and player development, Michael Grahl vice president of digital platforms, and Dustin Godsey vice president of marketing.
The Minnesota Timberwolves promoted Mike Welch to director of partnership sales.
Bradley University hired Brook Buzard as director of marketing and new media and Jack Craig as coordinator of event management and facilities.
Marshall University named Andrew Donovan associate athletic director of compliance. Donovan was the director of education and communications for compliance at Louisiana State University.
Harvard University promoted Tim Williamson to director of athletic communications.
Lewis and Clark College director of physical education and athletics Clark Yeager resigned from the position.
The University of Central Florida named Mark Wright assistant vice president and senior associate athletic director for athletics development. Wright was the managing director of development for athletics at Marquette University.
The University of Michigan promoted Bob Lopez to associate athletic director of football and named Nolan Jones director of football operations. Jones was the assistant athletic director for football at the University of Southern Mississippi.
Western Washington University athletic director and women’s basketball coach Lynda Goodrich retired.
McNeese State University named Danielle Mayeaux marketing and ticket sales director.
Fairmont State University named Tim McNeely athletic director. McNeely was tournament director of the PGA Tour’s Greenbrier Classic.
The University of North Dakota promoted Daniella Irle to deputy athletic director. Irle will continue to serve as senior woman administrator.
Wheaton College named Shawn Medeiros sports information director.
The Chicago Bears promoted Kevin Turks to director of pro scouting and named Dwayne Joseph associate director of pro scouting.
The Denver Broncos named Tom Heckert director of pro personnel. Heckert was general manager for the Cleveland Browns.
The Jacksonville Jaguars promoted Andy Dengler to assistant director of player personnel and hired Kyle O’Brien as director of college scouting, Paul Roell as assistant director of college scouting, Mark Ellenz as Eastern regional scout, and Chris Polian as director of pro personnel.
The Kansas City Chiefs hired Chris Ballard as director of player personnel. Ballard was director of pro scouting for the Chicago Bears.
Pittsburgh Steelers special assistant for pro and college personnel Joe Greene retired.
The San Diego Chargers named JoJo Wooden director of player personnel and Kevin Kelly director of college scouting. Wooden was assistant director of player personnel and Kelly was personnel scout for the New York Jets.
The San Francisco 49ers promoted Quentus Cumby to assistant director of pro personnel.
The PGA of America named Jimmy Terry general manager at PGA Village. Terry was PGA senior general manager for PGA Tour Golf Course Properties at both TPC San Antonio and TPC Harding Park.
The Columbus Blue Jackets hired Joe Andrade as vice president of ticket sales and service and Kelly Jones as director of service and retention.
BDA Sports Management hired Alyson Furch to lead all communications and publicity projects for client and marketing initiatives. Furch was communications manager at Madison Square Garden.
GroupM ESP hired Jennifer Cascino and Andy Slate as account directors and Courtney Reilly and Robin Shapiro as account executives.
Check Into Cash named Chuck Flannagan director of corporate sponsorships and social media. Flannagan was manager of corporate sponsorships for Aflac.
Comcast SportsNet Bay Area hired Erin Coscarelli as an anchor and reporter.
DirecTV Sports Networks named David Woodman general manager of Root Sports in the Rocky Mountain region. Woodman was the managing director of the Americas for Motive Television.
ESPN promoted Aaron Taylor to senior vice president of marketing.
ESPNU programming coordinator Meghan O’Leary stepped down to pursue a spot on the U.S. women’s rowing team.
Major League Soccer and Soccer United Marketing hired Pablo Zarate as director of SUM International Properties, Bryce Kahle as senior Web developer for MLS Digital, Abner Aceves as producer/editor for MLS Digital, and Jesus Rodriguez as coordinator of team administration.
Sporting Goods and Apparel
Speedo USA named Brad Little vice president of sales for footwear, bags and packs. Little was the vice president of footwear product marketing for Brown Athletic.
The U.S. Travel Association named Jonathan Grella senior vice president of public affairs. Grella was senior adviser and director of communications for the Tampa Bay Buccaneers.
New York Road Runners promoted Jim Heim to vice president of event development and operations and named John Gassner vice president of business development and strategic partnerships and Michael Rodgers vice president of development and philanthropy.
Awards and Boards
The Ronald Reagan Presidential Foundation named Ben Sutton to its board of trustees. Sutton is president of IMG College.
The Sports Video Group appointed Tom Sahara chairman. Sahara is vice president of operations and technology at Turner Sports.
The Association of Racing Commissioners’ international board of directors named John Ward executive director.
The University of Wisconsin-La Crosse named Brian Lammi a recipient of the Rada Distinguished Alumni Award. Lammi is the founder and chief executive officer of Lammi Sports Management.
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Evert keynotes USTA Advocacy Days
Tennis great Chris Evert addressed the National Press Club on May 7 in Washington, D.C., as an opener for the 2013 USTA Advocacy Days, in which U.S. Tennis Association members highlight work done in communities by the organization. From left: USTA Chairman, CEO and President Dave Haggerty; First VP Katrina Adams; Evert; National Press Club President Angela Greiling Keane; and Barry Ford, USTA director of public affairs and advocacy.
Photo by:USTA / MICHAEL LE BRECHT II
D.C. legends honored at Nationals game
Ten new members of the D.C. Sports Hall of Fame were honored before the Washington Nationals’ series finale against the Cincinnati Reds on April 28 at Nationals Park. From left: Yannick Monthe, grandson of basketball’s Elgin Baylor; football’s Bobby Beathard; John Bing, cousin of basketball’s Dave Bing; Agnes Collins, wife of late football coach Maurice “Maus” Collins; hockey’s Mike Gartner; former Senators and Redskins stadium announcer Phil Hochberg; Brad Michael, son of late sportscaster George Michael; Kimberly Topping, granddaughter of late baseball player Sam Rice; broadcaster Bob Wolff; and Mark Lerner, Nationals owner, accepting on behalf of football’s Willie Wood.
Photo by:WASHINGTON NATIONALS
Awards night in Wisconsin
Good Karma Broadcasting founder and CEO Craig Karmazin welcomes guests and honorees to the Good Karma-produced Wisconsin Sports Awards last month at the Harley-Davidson Museum in Milwaukee.
Photo by:NOUN PHOTOGRAPHY
Tanya Snyder honored
Tanya Snyder, wife of Washington Redskins owner Daniel Snyder and NFL Breast Cancer Awareness spokeswoman, was honored May 8 with the Mother of the Year Award by the American Cancer Society during a luncheon at The Ritz-Carlton in Washington, D.C. She received the award from her husband at the event, where Redskins quarterback Robert Griffin III helped raise $33,000 for the cause.
Photo by:NED DISHMAN / WASHINGTON REDSKINS
Out and about at ESPN upfront
ESPN welcomed guests from the sports world as it rolled out executives and talent for its upfront presentation May 14 at Best Buy Theater in New York City. Above: From left, Sean Bratches, ESPN EVP of sales and marketing; “Monday Night Football” analyst Jon Gruden; Florida basketball coach Billy Donovan; Ohio State football coach Urban Meyer; and Eric Johnson, EVP of multimedia sales. Below: From left, “Sports Nation” host Marcellus Wiley; John Skipper, ESPN president and co-chairman of Disney and ESPN Media Networks; New York Giants wide receiver Victor Cruz; ESPN Executive Chairman George Bodenheimer; and Adriana Monsalve, “Nación ESPN” host.
Photos by:RICH ARDEN / ESPN IMAGES
Their view of the college sports scene
At the college sports marketing forum hosted by Fishbait Marketing and GMR Marketing on May 14 in New York City (from left): George Pyne, IMG Sports & Entertainment; Tom Osborne, former Nebraska athletic director; Tom Lamb, Lowe’s; and Michael Kelly, BCS/College Football Playoff.
Photo by:JENNIFER POTTHEISER
Panel discusses motorsports in Indiana
Chip Ganassi Racing Teams and PNC Financial Services Group brought together motorsports experts May 10 in Indianapolis to discuss the effect that racing has on Indiana’s economy. From left: Members of the PNC Business of Indiana Motorsports panel Tom Weisenbach, Indiana Motorsports Association executive director; Chip Ganassi, Ganassi Racing owner; Mark Miles, Hulman & Co. CEO; and moderator Gerry Dick, with Connie Bond Stuart, PNC regional president.
Photo by:JUST MARKETING INTERNATIONAL
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What I Like …
■ An insight: Teamwork. Hire athletes because you have to work together to achieve a common goal: Win!
■ An influential person in my career: My dad, because he instilled in me the value of hard work/“put in your time.”
■ An out-of-the-box idea: Athletes of the Universe competition, where athletes would have to compete in all mainstream sports. LeBron would have to throw a
Photo by:GETTY IMAGES
■ A timeless idea: Newsprint over pixels.
■ A business deal: Expansion of Jay-Z’s Roc Nation from the entertainment industry to sports management.
■ A sports facility: Nats Park.
■ A strategy: Communication is the key to success.
■ A hire: Mike Rizzo, general manager of the Washington Nationals.
■ A brand: Nike.
■ A sports event: March Madness.
■ A trend: Greater usage of analytics in sports.
■ An innovation: Using online catering from seats/enhancing the fan experience.
■ A story that bears watching: Kobe’s rehab.
■ An idea or invention I wish I had thought of: Waze, social media GPS.
■ A fantasy job: Pro golfer.
What I Like about …
■ My job: Working with the best team in the world.
■ Sports media: It’s 24/7. You can never shut it off.
■ Sports technology: Accessibility — multiple platforms to watch sports.
■ Sports fans: Unbridled passion and emotion.
What I Would Like To …
■ Change: Free agency.
■ See: Olympics or World Cup in Washington, D.C.
■ See more of in sports: Athletes serving as role models.
■ See more of in sports business: Athletes being more financially responsible.
■ See less of in sports: Touchdown celebration dances. Act like you’ve been there.
■ See less of in sports business: Athletes going broke!
■ See different: Less partisan politics.
■ Eliminate: Terrorism.
What I Don’t Like …
■ In general: Traffic.
■ About sports fans: Violence — when fans go too far.
What I Like …
Photo by:GETTY IMAGES
■ About myself: Don’t sweat the small stuff.
■ Heroes: JFK and Muhammad Ali.
■ Players: Michael Jordan, LeBron James, Tiger Woods and our local studs: Stephen Strasburg and Bryce Harper.
■ Teams: Washington Nationals, D.C. United, Wizards, Washington Kastles, and Capitals —
Photo by:GETTY IMAGES
■ City: Barcelona.
■ Possession: Signed flag by Tiger Woods when he won the U.S. Open at Pebble Beach.
■ Memento: RFK Stadium seat.
■ Time of year: Spring — March Madness and Masters.
■ Music: Jay-Z, Jill Scott, Sting, Michael Franks.
■ Books: “The Social Animal,” “Delivering Happiness.”
■ Gadget: Nike+ FuelBand.
■ iPad app: SoundHound.
■ Chores: Outsource all chores!
■ Hobbies: Golf, basketball, reading.
■ TV: ESPN’s “30 for 30.”
■ Dessert: Anything chocolate.
■ Drink: Crown Royal and Ginger Ale.
■ Car: Aston Martin.
■ Aftershave: Cologne by Tom Ford.
■ Quote: “Great leaders are almost always great simplifiers, who can cut through argument, debate and doubt, to offer a solution everybody can understand.” Colin Powell.
Mike Principe started in the sports business 15 years ago by helping Bob Sillerman roll up sports agencies to create the former SFX Sports. After doing the same thing with the former Blue Entertainment Sports Television, Principe helped create The Legacy Agency in January 2012. Principe, CEO of the firm, talked recently about the trends he is seeing in the sports agency business.
— Compiled by Liz Mullen
Photo by:THE LEGACY AGENCY
The athlete’s view towards sponsorship and our view towards sponsorship has shifted towards fewer, more meaningful connections. We are trying to do a better job of limiting the number of sponsors that an athlete has — to really develop those relationships.”
On agency consolidation: Every five to 10 years, we’ve seen aggregations and then some de-aggregations. Currently, I believe we are in a period of aggregation again, and I expect that to remain in place for the foreseeable future.
About those cycles: Agencies are trying to provide the widest array of service offerings for their clients and potential clients, and aggregation is a way to accomplish that. However, if there is too much diffusion of your message and of your offering, you run the risk of overpromising and underdelivering.
On social media: For better or worse, the players have a voice and a reach that is unprecedented, so they can be much more engaged and active in a positive way and with social causes. And with fans … their ability to influence sporting events is on the rise, and I find that troubling. A case in point is Tiger’s penalty at the Masters. The rules of the game and the outcome of the game should be determined by the participants and the officials at the event. If you have an entire universe commenting on the outcome of a game or the interpretation of the rules, you are traveling down a slippery slope which jeopardizes the integrity of the game you are trying to protect.
Predictions: You will see more international groups or firms attempt to enter the U.S. sports landscape. The U.S. sports marketing business industry in general … is a huge market that doesn’t have much international penetration.
On quality representation: When it comes down to it, agents are fiduciaries of their clients; they have to think of their clients’ interests before their own. If they are not doing that, they are in it for the wrong reasons and they will find out very quickly; they will be out of the business.