SBJ/April 29-May 5, 2013/Research and Ratings

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  • AHL Turnstile Tracker

    AHL (REGULAR-SEASON TOTALS)

    Home team Dates Total Avg. Previous Change Dates (2011-12)
    Abbotsford Heat 38 143,571 3,778 3,545 +6.6% 38
    Adirondack Phantoms 38 151,553 3,988 4,631 -13.9% 38
    Albany Devils 38 146,696 3,860 3,435 +12.4% 38
    Binghamton Senators 38 135,260 3,559 3,578 -0.5% 38
    Bridgeport Sound Tigers 38 201,402 5,300 4,875 +8.7% 38
    Charlotte Checkers 38 257,688 6,781 6,768 +0.2% 38
    Chicago Wolves 38 312,732 8,230 7,909 +4.1% 38
    Connecticut Whale 38 172,506 4,540 4,573 -0.7% 38
    Grand Rapids Griffins 38 291,690 7,676 7,253 +5.8% 38
    Hamilton Bulldogs 38 203,012 5,342 4,848 +10.2% 38
    Hershey Bears 38 381,764 10,046 9,872 +1.8% 38
    Houston Aeros 38 258,122 6,793 7,324 -7.3% 38
    Lake Erie Monsters 38 291,828 7,680 7,845 -2.1% 38
    Manchester Monarchs 38 216,816 5,706 5,701 +0.1% 38
    Milwaukee Admirals 38 213,700 5,624 6,226 -9.7% 38
    Norfolk Admirals 38 207,156 5,451 5,119 +6.5% 38
    Oklahoma City Barons 38 134,030 3,527 3,684 -4.3% 38
    Peoria Rivermen 38 191,024 5,027 5,414 -7.1% 38
    Portland Pirates 38 168,890 4,444 5,158 -13.8% 38
    Providence Bruins 38 311,127 8,188 7,817 +4.7% 38
    Rochester Americans 38 239,914 6,314 5,595 +12.9% 38
    Rockford IceHogs 38 173,292 4,560 4,244 +7.4% 38
    San Antonio Rampage 38 268,560 7,067 7,134 -0.9% 38
    Springfield Falcons 38 148,442 3,906 3,659 +6.8% 38
    St. John’s IceCaps 38 238,906 6,287 6,297 -0.2% 38
    Syracuse Crunch 38 205,155 5,399 5,246 +2.9% 38
    Texas Stars 38 195,533 5,146 5,470 -5.9% 38
    Toronto Marlies 38 253,868 6,681 5,480 +21.9% 38
    W-B/Scranton Penguins 38 229,453 6,038 6,028 +0.2% 38
    Worcester Sharks 38 166,203 4,374 4,402 -0.6% 38
    TOTALS 1,140 6,509,893 5,710 5,638 +1.3% 1,140

    Change: Difference between current average and last season’s average.
    Compiled by: Brandon McClung

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  • ECHL Turnstile Tracker

    AHL (REGULAR-SEASON TOTALS)

    Home team Dates Total Avg. Previous Change Dates (2011-12)
    Alaska Aces 36 172,180 4,783 4,450 +7.5% 36
    Bakersfield Condors 36 166,242 4,618 4,963 -7.0% 36
    Cincinnati Cyclones 36 160,087 4,447 4,190 +6.1% 36
    Colorado Eagles 36 190,404 5,289 5,289 0.0% 36
    Elmira Jackals 36 88,713 2,464 3,320 -25.8% 36
    Evansville IceMen (a) 36 194,929 5,415 NA NA NA
    Florida Everblades 36 184,162 5,116 5,004 +2.2% 36
    Fort Wayne Komets (a) 36 272,983 7,583 NA NA NA
    Greenville Road Warriors 36 129,784 3,605 3,299 +9.3% 36
    Gwinnett Gladiators 36 195,740 5,437 5,161 +5.3% 36
    Idaho Steelheads 36 143,522 3,987 3,905 +2.1% 36
    Kalamazoo Wings 36 117,085 3,252 3,042 +6.9% 36
    Las Vegas Wranglers 36 164,193 4,561 4,339 +5.1% 36
    Ontario Reign 36 272,695 7,575 6,309 +20.1% 36
    Orlando Solar Bears (b) 36 240,057 6,668 NA NA NA
    Reading Royals 36 144,840 4,023 4,365 -7.8% 36
    San Francisco Bulls (b) 36 149,920 4,164 NA NA NA
    South Carolina Stingrays 36 126,992 3,528 3,251 +8.5% 36
    Stockton Thunder 36 197,459 5,485 5,916 -7.3% 36
    Toledo Walleye 36 226,743 6,298 6,252 +0.7% 36
    Trenton Titans 36 92,820 2,578 3,013 -14.4% 36
    Utah Grizzlies 36 166,401 4,622 4,412 +4.8% 36
    Wheeling Nailers 36 89,570 2,488 2,645 -5.9% 36
    TOTALS 828 3,887,521 4,695 4,282 +9.6% 720

    NA: Not applicable
    Note: 2011-12 totals include figures for the Chicago Express, who ceased operations after that season.
    (a) Played in the Central Hockey League in 2011-12.
    (b) Expansion team for 2012-13.

    Change: Difference between current average and last season’s average.
    Compiled by: Brandon McClung

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  • NBA Turnstile Tracker

    NBA (REGULAR-SEASON TOTALS)

    Home team Dates Total Avg. % cap. Previous Change Dates (2011-12) Max. Min. 98+% 75-%
    Atlanta Hawks 41 620,146 15,126 82.9% 15,200 -0.5% 33 19,163 10,162 6 12
    Boston Celtics (a) 40 744,960 18,624 100.0% 18,624 0.0% 33 18,624 18,624 40 0
    Brooklyn Nets (b) 41 704,702 17,188 96.9% 13,961 +23.1% 33 17,732 14,017 24 0
    Charlotte Bobcats 41 628,293 15,324 80.3% 14,757 +3.8% 33 19,624 10,141 5 16
    Chicago Bulls 41 896,944 21,877 104.6% 22,161 -1.3% 33 23,014 21,152 41 0
    Cleveland Cavaliers 41 663,882 16,192 78.7% 15,927 +1.7% 33 20,562 11,556 6 19
    Dallas Mavericks 41 821,490 20,036 104.4% 20,335 -1.5% 33 20,502 19,322 41 0
    Denver Nuggets 41 730,616 17,820 93.0% 17,029 +4.6% 33 19,521 15,084 20 0
    Detroit Pistons (c) 41 606,094 14,783 67.2% 14,413 +2.6% 33 22,076 10,177 2 27
    Golden State Warriors 41 794,320 19,374 98.9% 18,858 +2.7% 33 19,596 17,627 34 0
    Houston Rockets 41 683,564 16,672 92.5% 15,363 +8.5% 33 18,460 12,907 20 3
    Indiana Pacers 41 626,069 15,270 84.1% 14,169 +7.8% 33 18,165 11,182 12 12
    Los Angeles Clippers 41 788,293 19,227 100.9% 19,219 0.0% 33 20,179 19,060 41 0
    Los Angeles Lakers 41 778,877 18,997 100.0% 18,997 0.0% 33 18,997 18,997 41 0
    Memphis Grizzlies 41 681,613 16,625 91.8% 15,710 +5.8% 33 18,119 13,485 11 1
    Miami Heat 41 819,290 19,983 102.0% 19,935 +0.2% 33 20,350 19,600 41 0
    Milwaukee Bucks 41 616,469 15,036 80.3% 14,719 +2.2% 33 18,717 11,439 3 12
    Minnesota Timberwolves 41 669,976 16,341 84.4% 17,491 -6.6% 33 20,340 13,117 3 8
    New Orleans Hornets 41 565,930 13,803 80.3% 15,110 -8.6% 33 18,647 10,076 3 16
    New York Knicks (d) 41 780,353 19,033 100.0% 19,763 -3.7% 33 19,033 19,033 41 0
    Oklahoma City Thunder 41 746,323 18,203 100.0% 18,203 0.0% 33 18,203 18,203 41 0
    Orlando Magic 41 721,414 17,595 91.8% 18,897 -6.9% 33 19,311 16,020 8 0
    Philadelphia 76ers 41 685,412 16,717 82.2% 17,503 -4.5% 33 20,665 11,879 4 11
    Phoenix Suns 41 632,913 15,437 83.8% 15,598 -1.0% 33 18,422 13,068 2 6
    Portland Trail Blazers 41 813,012 19,830 99.2% 20,496 -3.3% 33 20,672 16,863 29 0
    Sacramento Kings 41 563,743 13,750 79.4% 14,508 -5.2% 33 17,317 10,153 3 16
    San Antonio Spurs 41 755,700 18,432 99.2% 18,397 +0.2% 33 18,759 17,158 35 0
    Toronto Raptors 41 743,936 18,145 91.6% 16,836 +7.8% 33 19,800 14,373 11 1
    Utah Jazz 41 765,915 18,681 93.8% 19,307 -3.2% 33 19,911 16,949 10 0
    Washington Wizards 41 670,070 16,343 80.5% 16,728 -2.3% 33 20,308 13,077 6 18
    TOTALS 1,229 21,320,319 17,348 90.8% 17,274 +0.4% 990 23,014 10,076 584 178

    Note: NBA teams played 66-game schedules for the 2011-12 season following the lockout, starting in late December.
    (a) Boston’s April 16 home game vs. Indiana was canceled after the Boston Marathon bombings.
    (b) The Nets played in the Barclays Center this season, having relocated from New Jersey following the 2011-12 season.
    (c) Includes a designated Pistons home game played at the O2 Arena in London vs. New York in January.
    (d) With the ongoing renovation of Madison Square Garden, capacity for Knicks games this season was 19,033, down from the previous capacity of 19,763.

    Leaders

    Total
    Chicago Bulls 896,944
    Dallas Mavericks 821,490
    Miami Heat 819,290
    Average per game
    Chicago Bulls 21,877
    Dallas Mavericks 20,036
    Miami Heat 19,983
    Percent of capacity
    Chicago Bulls 104.6%
    Dallas Mavericks 104.4%
    Miami Heat 102.0%
    Gain from last season
    Brooklyn Nets (b) +23.1%
    Houston Rockets +8.5%
    Indiana Pacers +7.8%
    Toronto Raptors +7.8%
    Loss from last season
    New Orleans Hornets -8.6%
    Orlando Magic -6.9%
    Minnesota Timberwolves -6.6%
    % capacity of 98%+
    7 teams 41
    % capacity of 75%-
    Detroit Pistons (c) 27
    Cleveland Cavaliers 19
    Washington Wizards 18

    % cap.: Total as a percentage of seats available at home games. Previous: Last season’s average on same date.
    Change: Difference between current average and last season’s average. Max.: Highest single-game count for current season.
    Min.: Lowest single-game count for current season. 98%+: Number of current-season games with total being at least 98 percent of
    available seats. 75%-: Number of current-season games with total being less than 75 percent of available seats.
    Notes: Teams can exceed 100% capacity because of standing-room-only ticket sales. Data based on totals posted immediately following
    games. It may not reflect any subsequent adjustments made by teams and leagues.
    Compiled by: Brandon McClung

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  • Capital One charges to front in recognition

    Capital One commercials featuring Alec Baldwin and Charles Barkley that aired during the NCAA men’s basketball tournament were aimed at fans’ funny bone, but it is the credit card company that may be smiling most.

    More than 37 percent of fans surveyed in a Sponsor Loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment correctly identified Capital One as the NCAA’s official credit card, making it the most-recognized NCAA sponsor.

    This is the first time SportsBusiness Journal has surveyed college sports fans as part of our sponsor loyalty series. The series was established in 2007 and features similar annual studies of MLB, NBA, NFL, NHL, MLS, NASCAR and PGA Tour fans.

    Capital One is one of three NCAA corporate champions, the organization’s highest level of sponsor involvement. The company’s affiliation with college sports began in 2001 with the title sponsorship of college football’s Capital One Bowl.

    During this year’s NCAA tournament and several
    Alec Baldwin and Charles Barkley anchored ads that ran during the NCAA tournament for Capital One, which is one of three NCAA top-level sponsors.
    conference championships, Capital One ran nine new ads featuring Baldwin and Barkley: three on TV and six online. The brand’s year-round activation also includes ESPN/ABC’s Capital One Bowl Week and the Capital One Cup, a scholarship program for the school whose overall athletic program has the most success on the field in an academic year.

    The NCAA’s two other corporate champions also generated high recognition levels in the survey — and each did so in a year when the Final Four came to Atlanta, a city in which the companies have a major presence.

    Coca-Cola, whose global headquarters is in Atlanta, was correctly identified as an NCAA sponsor by nearly one-third of the 400 fans surveyed. The company earlier this year renewed its NCAA partnership, which began in 2002, with an 11-year deal. As part of its Black and Red All Over campaign, Coke Zero had a visible presence at many of Atlanta’s most prominent venues during the Final Four, including the Georgia Dome and Centennial Olympic Park. The Coke Zero brand also launched an ad effort during the basketball season aimed at men called “It’s Not Your Fault;” the product’s primary consumers are women. The campaign suggests absolving men of their sport addictions and, according to the parent company, “defends their right to guys-being-guys.”

    AT&T, whose wireless operations are headquartered in Atlanta, was a presenting sponsor of TBS’s hosting of Conan O’Brien’s show in the city during the Final Four. As part of the promotional build-up to the Final Four at the Georgia Dome, both Coke Zero and AT&T had prominent branding on O’Brien’s website, TeamCoco.com. The company also customized its “It’s Not Complicated” ad series for the tournament, giving it a basketball theme.

    Across the survey, in each of the categories tracked, an official NCAA sponsor drew the highest recognition rate among respondents. Among other sponsors:

    More than 38 percent of avid NCAA basketball fans knew that Buffalo Wild Wings is an NCAA sponsor. Only Capital One scored higher among that fan segment. Buffalo Wild Wings also title sponsors a bowl game in Tempe, Ariz.

    Enterprise was the clear leader in fan recognition among rental car companies. The company, whose eight-year NCAA sponsorship was set to expire after the 2013 tournament, extended its deal with the NCAA earlier this year. It managed the fleet of Buicks (another NCAA partner) at each tournament site for NCAA officials and VIPs.

    While Buick was the most recognized auto brand in that category for the survey, its response rate was only 14 percent, lower than most other official NCAA sponsors. The 9 percent garnered by Infiniti was the lowest score among all sponsors.

    Methodology

    For this project, Turnkey Sports & Entertainment, through its Turnkey Intelligence operation, conducted national consumer research surveys among a sample of more than 400 members of the Toluna online panel who were at least 18 years old.

    The data was collected April 1-5, the days leading up to the men’s Final Four. Respondents were screened and analyzed based on their general avidity levels. Fans categorized as “avid” were those who responded “4” or “5” to the questions “How big a fan are you of NCAA basketball?” and “How big a fan are you of NCAA football?,” then claimed to “look up NCAA basketball news, scores and standings several times a week or more often,” “watch/listen/attend at least 20 NCAA basketball games per season,” and “have a favorite NCAA basketball team.” Fans categorized as “casual” responded “3” to the same initial questions, then claimed to “look up NCAA basketball news, scores and standings several times a month or more often,” “watch/listen/attend at least five NCAA basketball games per season,” and “have a favorite NCAA basketball team.”

    When asked to identify official sponsors, respondents selected from a field of companies and brands that was provided to them for each business sector. Only the top-scoring companies and brands are listed in the results published here. The percentage responses listed have been rounded. The margin of error for each survey is +/- 4.9 percentage points.

    Turnkey Intelligence performs research work for several college athletic departments, including men’s basketball runner-up the University of Michigan, as well as numerous sponsors involved in college sports.


    SPONSORSHIP SIGNIFICANCE AND ASSESSMENT

    Subject: How much more likely are fans to consider purchasing/using an NCAA sponsor’s product/service if they are aware of the relationship?

    To read: 31 percent of NCAA basketball fans said they would be more likely to consider purchasing a candy that is the NCAA’s official candy sponsor if they knew which brand had that designation. The rate increased to 51 percent when considering only those fans who correctly knew that Reese’s is the NCAA’s official candy.

    Category (NCAA SPONSOR) Among All ncaa basketball Fans   Among ncaa basketball Fans Who Correctly Identified Sponsor   Difference
    Shipping services (UPS) 32%   55%   +23 percentage points
    Candy (Reese’s) 31%   51%   +20
    Consumer electronics (LG) 32%   51%   +19
    Insurance (Allstate) 28%   46%   +18
    Automobile (Buick*) 28%   44%   +16
    Wireless service (AT&T) 28%   44%   +16
    Credit card (Capital One) 27%   40%   +13
    Soft drink (Coca-Cola) 34%   46%   +12
    Rental car (Enterprise) 30%   40%   +10
    Restaurant (Buffalo Wild Wings) 35%   44%   +9

    Subject: What brands do fans think should be NCAA sponsors?

    To read: 39 percent of NCAA basketball fans said they think Buffalo Wild Wings should be an NCAA sponsor, compared with 8 percent who think Fox & Hound should have such a partnership. Those numbers became 72 percent and 8 percent, respectively, when considering only those NCAA basketball fans who correctly knew that Buffalo Wild Wings is the NCAA’s official restaurant.

      Among NCAA Basketball fans   Among NCAA Basketball Fans Who Correctly Identified Sponsor
    NFL Tour Sponsor/Competitor Response Rates Difference   Response Rates Difference
    Buffalo Wild Wings / Fox & Hound 39% / 8% +31 percentage points   72% / 8% +64 percentage points
    Coca-Cola / Pepsi 58% / 41% +17   75% / 36% +39
    Allstate / Nationwide 39% / 25% +14   70% / 32% +38
    Capital One / Chase 43% / 27% +16   64% / 28% +36
    UPS / FedEx 43% / 39% +4   71% / 36% +35
    AT&T / Verizon 48% / 38% +10   71% / 40% +31
    Reese’s / Snickers 30% / 34% -4   60% / 30% +30
    LG / Samsung 31% / 34% -3   57% / 34% +23
    Enterprise / Hertz 32% / 24% +8   44% / 22% +22
    Buick* / Chrysler 24% / 19% +5   44% / 23% +21

    * Although both Buick and Infiniti are NCAA sponsors in the automobile category, only Buick was featured in this element of the survey.
    Notes: Fans could select both the official sponsor and the competitor if they chose to do so. The listed companies were selected by Turnkey for consideration in the survey file.

    Which of the following is an official sponsor of the NCAA?

    Credit card AVID   CASUAL
    Capital One* 42.0%   32.5%
    Bank of America 7.5%   3.5%
    Chase 6.0%   4.5%
    Citi 3.0%   4.5%
    I’m not sure 37.5%   52.5%

    Capital One was the most recognized brand in the survey. Basketball fans were invited to use the hashtag #rallycry any time they discussed their favorite team in social media during the men’s basketball tournament, and the team with the “loudest and proudest” fans, as calculated by Capital One’s internal metrics, were featured on the credit card’s social media websites. Fans who used their Capital One cards to purchase select tickets to tournament games through the NCAA also received 10 percent off their transactions.

    Restaurant AVID   CASUAL
    Buffalo Wild Wings* 38.5%   25.0%
    Applebee’s 8.5%   10.5%
    Chili’s 5.5%   3.5%
    Denny’s 3.0%   2.0%
    I’m not sure 41.5%   54.5%

    Buffalo Wild Wings last summer assumed title sponsorship of a college football bowl game (in Tempe, Ariz.), and it followed that deal in January with an agreement that made it an NCAA sponsor to all 89 NCAA championships and the “official hangout” of March Madness. During the six weeks leading up to this year’s men’s basketball championship game, fans could earn points each time they made shots on a pop-a-shot game on the company’s mobile app or through buffalowildwings.com/bigshotchallenge. Each week, fans with the top 50 scores earned gift cards; the competition’s grand prize was a trip for four to next year’s Final Four.

    Rental car AVID   CASUAL
    Enterprise* 32.0%   26.5%
    Hertz 5.5%   7.5%
    National 5.5%   2.5%
    Budget 6.0%   1.5%
    I’m not sure 45.0%   57.0%

    Throughout the month of January, fans could vote via an Enterprise-sponsored Facebook contest for the 2013 Best Road Trip Destination in College Basketball, with the winning school — Harding (Arkansas) University — featured on the “Geico Best of College Basketball” show that aired on CBS on April 6. The rental car company, an NCAA sponsor since 2005, laid out on its website its own list of “Elite Eight” tips to help fans not miss any action during the first two days of the tournament while at work, along with a blog from former NCAA coach Matt Doherty.

    Soft drink AVID   CASUAL
    Coca-Cola* 35.5%   28.0%
    Pepsi 11.5%   9.0%
    Dr Pepper 6.5%   5.0%
    I’m not sure 38.0%   51.5%

    Coca-Cola is the NCAA’s longest-standing corporate champion, with a relationship dating back to 2002. The Atlanta-based company during March Madness featured a co-branded Coke Zero promotional spot with Conan O’Brien, who brought his TBS show to Atlanta during the Final Four. Fans also had the chance to “Buy, Get, Play”: Through My Coke Rewards codes beneath the bottle caps of Coca-Cola products, fans could get gear from their favorite schools in the tournament and receive a team in the 2013 Coke Zero Bracket Challenge and a chance to win a $100,000 grand prize.

    Wireless service AVID   CASUAL
    AT&T* 35.0%   26.5%
    Verizon 10.0%   11.0%
    T-Mobile 6.5%   6.5%
    Sprint 7.5%   5.0%
    I’m not sure 39.0%   48.5%

    For NCAA sponsor AT&T, one of its most visible activations was its sponsorship of the “AT&T at the Half” halftime show across CBS, TBS, TNT and truTV during tournament games, continuing a presence it had during CBS’s regular-season coverage. The AT&T logo was present on the broadcasters’ desk and was visible with on-screen graphics. Additionally, during the tournament, AT&T continued its “It’s Not Complicated” campaign with basketball-themed spots featuring NBA legends Kareem Abdul-Jabbar, Larry Bird, Magic Johnson and Bill Russell.

    Shipping services AVID   CASUAL
    UPS* 32.0%   21.5%
    FedEx 19.5%   21.0%
    U.S. Postal Service 6.0%   4.0%
    I’m not sure 42.0%   51.5%

    The NCAA and its vendors kept UPS busy with shipments to the Final Four in Atlanta. More than 100 UPS trucks and trailers traveled more than 63,000 miles making those deliveries, according to UPS. In addition, in January, Stats LLC debuted the UPS Team Performance Index for college basketball, measuring on-court team performance across a variety of factors. The two companies launched a similar product in August for college football. The index was updated throughout the seasons of both sports, with the leaders announced weekly at stats.com and reported regularly by national media outlets.

    Consumer electronics AVID   CASUAL
    LG* 23.0%   16.5%
    Samsung 10.5%   11.0%
    Sony 9.0%   6.0%
    Vizio 3.0%   2.5%
    I’m not sure 51.0%   61.5%

    At the LG Fan House at Bracket Town, LG Electronics USA hosted the LG Coaches Cook-Off featuring coaches Bob Huggins (West Virginia) and Frank Martin (South Carolina) with celebrity chef Richard Blais. The Cook-Off (won by Huggins) benefited the Coaches vs. Cancer program. LG also played host to a Harlem Globetrotters game, and during the game, the Globetrotters incorporated various LG products, including an LG Smart TV and an LG refrigerator. Throughout the season, fans could win a trip to the Final Four by playing the LG 2013 Do March Right Sweepstakes. Entry to the contest was available through LG’s website, Twitter, Facebook or by text.

    Candy AVID   CASUAL
    Reese’s* 25.5%   18.0%
    Snickers 15.0%   10.5%
    Kit Kat 2.0%   3.5%
    I’m not sure 50.0%   62.5%

    Reese’s was the title sponsor for Reese’s Final Four Friday, when fans in Atlanta were able to watch the Final Four teams in an open practice and attend a prepractice concert. CBS Sports Network’s tape-delayed coverage of the Reese’s College All-Star Game was watched by 261,000 viewers. The Hershey Co. brand this spring also launched LetsGoReeses.com, featuring videos of college life from around the country, tailgating recipes involving peanut butter cups, online games and activities, and a place to enter the Reese’s/NCAA March Madness Let’s Go Reese’s promotion.

    Automobile AVID   CASUAL
    Buick* 14.5%   14.0%
    Chevrolet 18.5%   10.0%
    Ford 15.5%   7.5%
    Toyota 12.5%   8.0%
    Infiniti* 10.0%   7.5%
    Honda 9.5%   3.0%
    I’m not sure 44.5%   62.0%

    The automotive category features two NCAA corporate partners: Buick and Infiniti. Buick throughout the tournament promoted The Buick Human Highlight Reel, an online collection of featured stories from college athletes who went on to achieve great accomplishments after their playing careers had ended. For Infiniti, this year was the third year for its Infiniti Coaches’ Charity Challenge: From January through mid-March, more than 460,000 votes were cast at ESPN.com/Infiniti. Each of the 48 participating coaches received $5,000 for his charity, with the winner (Ohio State’s Thad Matta) receiving $100,000 for his designated charity.

    Insurance AVID   CASUAL
    Allstate* 23.5%   17.5%
    State Farm 12.0%   8.5%
    Geico 13.0%   6.5%
    Nationwide 3.0%   6.5%
    Progressive 4.5%   5.0%
    Liberty Mutual 2.5%   2.0%
    I’m not sure 41.5%   54.0%

    Fans who entered the ESPN Tournament Challenge at ESPN.com could also enter the Allstate Tourney Challenge Sweepstakes for a chance to win the grand prize of a trip for two to the 2013 NCAA Final Four and $50,000. At Bracket Town during the Final Four, Allstate’s “Team Mayhem,” headlined by television analysts Dick Vitale and Bill Raftery, met fans and signed autographs.

    * Official NCAA sponsor

    Are you more or less likely to consider trying a product/service if that product/service is an official NCAA sponsor?
      AVID   CASUAL
    More likely 43.5%   25.5%
    Unaffected or less likely 56.5%   74.5%
     
    Are you more or less likely to consciously support a company by purchasing its products/services if the company is an official NCAA sponsor?
      AVID   CASUAL
    More likely 46.0%   31.5%
    Unaffected or less likely 54.0%   68.5%

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