UFC plans new digital net Powdr buys ‘World of Adventure Sports’ Numbers change with ‘Ultimate Fighter” CineSport, Legacy Agency linking up Bloomberg boosts scout system NASCAR pleased with viewership consistency The big picture on channel pricing Canada to deliver for NHL In NBA, slow road to streaming What the NFL’s rising ratings reflect
SBJ/March 25-31, 2013/Media
MotoGP extends agreement with Fox Sports through 2015
Published March 25, 2013, Page 32
This August, the day after Speed officially morphs into Fox Sports 1, a MotoGP race from Indianapolis will fill up the rebranded channel’s Sunday afternoon schedule.
|MotoGP is “fun racing,” Fox Sports executive Bill Wanger says.
“We think it’s a great property to have,” said Bill Wanger, Fox Sports’ executive vice president of programming and research. “We want to maintain our leadership position in the motorsports world.”
The new deal rolls out April 7 with the Grand Prix of Qatar, which will be telecast on Speed. Speed and Fox Sports 1 will carry a 19-week schedule that lasts from April to November.
The schedule includes three races in the U.S. — in addition to Indianapolis in August, Austin, Texas, will host a race April 21 and the U.S. Grand Prix will be held in Monterey, Calif., on July 21.
The races are usually televised live on Sunday afternoons in one-hour windows. MotoGP has been a consistent draw over the years for Speed; last year’s season averaged about 70,000 viewers per race. The U.S. races perform better. Last year, the two U.S. races averaged 130,000 viewers, which is comparable to the viewership Speed posted for some of its Formula One races.
“The races fit in well with our schedule, especially since most of the races are on Sundays,” Wanger said. “It’s the best of motorcycle road racing. It’s fun racing.”