SBJ/March 18-24, 2013/People and Pop Culture
Adam Barrett, tournament director, Sony Open
Published March 18, 2013, Page 3
I fell in love with the event business.”
On this year’s event, which starts this week: Ticket sales are strong, sponsors are strong, we have local and global sponsors, governmental support has been great. … We continue to grow and crowds continue to grow.
Any concerns about the potential sale of event owner IMG?: My philosophy on life is just continue doing the best job you can. … These are things I cannot control. I will run the best event I can, and hopefully it will work for the event, it will work out for myself, and it will work out for my staff. I tell my team I believe we control our own destiny with strong results.
On the state of tennis in the U.S.: Globally, tennis is strong. Right now, we are waiting for our next superstars. … Tennis is good in the U.S.; it is not great in the U.S.
Reaction to rival BNP Paribas Open’s increased spending: What Indian Wells is doing is great for them and great for the sport. It is creating and elevating the business that we are in. I completely respect what they are doing. … They are fortunate to have an owner [Larry Ellison] who has the ability to write a check and make these things happen.
How does that affect the Sony Open?: I continue to believe we will do the best we can. … We have a great environment, between the ocean and the bay; we have south Florida weather; we have an international crowd that brings energy.