SBJ/March 11-17, 2013/Facilities

Plumbing company puts name on Turner Field club

The Atlanta Braves have signed a five-year deal with Superior Plumbing for naming rights to a new Turner Field club.

The Superior Plumbing Club, an 80-seat premium space on the club level on the third-base side of the press box, is a bookend to Georgia’s Own Credit Union Club, which opened last season on the first-base side.

As part of the deal for the new club, which carries an annual value in the mid-six figures, the Atlanta plumber gets exclusive use of the club to promote VIP appearances with former Braves manager Bobby Cox. Superior Plumbing, a sponsor of Braves radio broadcasts, has a relationship with Cox connected to providing free game tickets for special-needs children. Last year, some of those kids and their parents were guests of Superior Plumbing in the SunTrust Club at Turner Field.

The company will now have a private space to call its own to continue its community outreach efforts, said Derek Schiller, the Braves’ executive vice president of sales and marketing.

The Braves built the new club after seeing the Georgia’s Own Credit Union Club sell out last season. Both clubs have tables of two and four seats outdoors and package those seats with $30 food and drink credits built into a ticket’s bar code.

The Superior Plumbing Club itself has 19 four-seat tables and two tables of two seats. The ticket package averages $92 a seat per game and buyers must purchase all the seats at a table, Schiller said. The food and drink credit does not transfer to the next game.

Buyers must also commit to three- or five-year contracts. As of last week, the Braves had three tables left to sell in the Superior Plumbing Club, and Schiller expects the remaining inventory to be sold before the start of the regular season.

The success of the original club and the positive reviews of those seat buyers prompted the Braves to remove about 200 regular seats and two suites to build the new space. The same thing was done before last season to develop the Georgia’s Own Credit Union Club.

Each table has a small television to view game replays. In addition, those club-seat holders receive valet parking behind Turner Field, one of the best amenities tied to the club, Schiller said.

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