Breaking Ground Push produces Auto Club Speedway sellout TD Garden ties LinkedIn into B2B Australian deal is a first for Fan360 Unique sales test for Braves, Van Wagner ANC allows more real-time content Breaking Ground Idea worth rolling dice on in Atlanta? Business of Sports Summit: Atlanta Hawks imagine oasis in The Gulch
Upcoming Conferences and Events
SBJ/March 11-17, 2013/Facilities
Plumbing company puts name on Turner Field club
Published March 11, 2013, Page 8
The Superior Plumbing Club, an 80-seat premium space on the club level on the third-base side of the press box, is a bookend to Georgia’s Own Credit Union Club, which opened last season on the first-base side.
The company will now have a private space to call its own to continue its community outreach efforts, said Derek Schiller, the Braves’ executive vice president of sales and marketing.
The Braves built the new club after seeing the Georgia’s Own Credit Union Club sell out last season. Both clubs have tables of two and four seats outdoors and package those seats with $30 food and drink credits built into a ticket’s bar code.
The Superior Plumbing Club itself has 19 four-seat tables and two tables of two seats. The ticket package averages $92 a seat per game and buyers must purchase all the seats at a table, Schiller said. The food and drink credit does not transfer to the next game.
Buyers must also commit to three- or five-year contracts. As of last week, the Braves had three tables left to sell in the Superior Plumbing Club, and Schiller expects the remaining inventory to be sold before the start of the regular season.
The success of the original club and the positive reviews of those seat buyers prompted the Braves to remove about 200 regular seats and two suites to build the new space. The same thing was done before last season to develop the Georgia’s Own Credit Union Club.
Each table has a small television to view game replays. In addition, those club-seat holders receive valet parking behind Turner Field, one of the best amenities tied to the club, Schiller said.