Epix promotes ‘Road’ series PBR signs deal with Carbon Media Sports Media: Predictions for 2015 HBO OTT means growth for MLBAM PGA Tour viewership numbers drop Sports Media: Crowded screens Fox RSN re-energizes its home Retooled Chase finishes strong DirecTV is staying in RSN biz NFL Net finds good spot for new shows
SBJ/March 4-10, 2013/Media
Quiet pre-launch leaves gamers guessing about ‘MLB 2K 13’
Published March 4, 2013, Page 4
|"MLB 2K 13" came about only after an unexpected new deal involving 2K Sports, MLBAM and the MLBPA.
But 2K Sports ultimately returned, at licensing terms thought to be more favorable to the company, to produce a game for 2013. “MLB 2K 13” will be the only baseball simulation game available for the Xbox 360 gaming console, as Sony’s competing “MLB 13: The Show” is predictably for its own gaming platforms. The one-year 2K Sports contract extension is designed as a bridge deal until more is known about the next generation of gaming consoles, such as Sony’s recently announced PlayStation 4.
Little, however, is known about what “MLB 2K 13” will contain, as 2K Sports officials declined to discuss any details about the game or how it came to renew its deal with baseball. Tampa Bay Rays pitcher David Price is on the game cover, 2K Sports is reviving its $1 million Perfect Game Challenge for a fourth straight year, and the company is again offering a bundle deal at retail in which the game is packaged with the popular “NBA 2K 13” at a reduced price.
Beyond that, 2K Sports did not conduct any pre-release game demos with anybody, leading the gaming press to conclude the baseball title will be little more than a uniform and roster update from “MLB 2K 12.” The MLB-2K contract extension had been in the works since last fall, prior to the formal announcement. But even that did not provide anything close to a normal development cycle for an annual sports title like this.
Bob Bowman, MLBAM president and chief executive and a member of Take-Two’s board of directors, said the agreement to create “MLB 2K 13” was “the right deal at the right time.”
“This worked as well as could be expected. We’re clearly in a transition year in the industry, and you never want to be dark on a platform like Xbox,” Bowman said. “I credit a lot of people, particularly [MLB senior vice president of licensing] Howard Smith, for seeing this through.”