SBJ/February 25-March 3, 2013/Coast to Coast

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  • Coast to Coast

    ARLINGTON, TEXAS
    Rangers ads give nod to broadcaster

    The Texas Rangers rolled out their 2013 ad campaign, with the trademark phrase of late Rangers Hall of Fame broadcaster Mark Holtz having a prominent role. One of the main themes of the campaign is “Hello Win Column!” the signature line of Holtz, who celebrated every Texas victory with that phrase. Holtz called Rangers games on radio and TV from 1981 to 1997, the year of his death from leukemia.

    BLOOMINGTON, IND.
    IU selects fan travel operator

    Premiere Global Sports was selected by the Indiana University Alumni Association to manage its university athletic fan travel program. The partnership between the groups is being branded as IUAA Hoosiers Sports Travel.

    BUFFALO
    Fans can score Standby tickets

    The Buffalo Sabres launched a program that offers fans a chance to purchase last-minute tickets to home games at First Niagara Center. The program, Sabres Standby, lets fans buy from a limited quantity of tickets that, as part of the NHL’s collective-bargaining agreement, are otherwise reserved for players, referees and league officials.

    CHICAGO
    Cubs to renegotiate WGN contract

    The Chicago Cubs plan to begin renegotiating their broadcast rights agreement with WGN-TV, according to a Chicago Tribune report. The team would put nearly half of its televised games in play after the 2014 season. Cubs games are split between WGN and Comcast SportsNet Chicago, and the Cubs reportedly get about $20 million to air 70 games each year on WGN. The Cubs and WGN have a broadcast partnership that dates to 1948.

    CINCINNATI
    Reds, Skyview reach partnership

    The Cincinnati Reds and Skyview Networks agreed to a multiyear deal that will have Skyview serving as the team’s official radio network provider. The team will use Skyview’s system to regionalize advertiser messaging for its network of 93 affiliates.

    UC trustees OK stadium spending
    University of Cincinnati trustees unanimously approved spending $2 million to design a new pavilion on the west side of Nippert Stadium, according to a Cincinnati Enquirer report. The board wants to finish the $70 million project by August 2015.

    CLEVELAND
    Browns hire locally for renovations

    The Cleveland Browns hired locally based architect Westlake Reed Leskosky to design renovations to the team’s training and administrative complex in Berea, Ohio. The project, estimated to cost $4 million to $5 million, is tied to consolidating most of the team’s employees under one roof, according to Brent Stehlik, Browns executive vice president and chief revenue officer. The team’s front-office staff is now split between the suburban Berea office and FirstEnergy Stadium in downtown Cleveland.

    INDIANAPOLIS
    Barbasol hits bowling alley

    Barbasol will be title sponsor for this month’s Barbasol PBA Tournament of Champions, an event that will be held in the city where Barbasol was invented — Indianapolis. The product was invented by professor Frank Shields in 1919.

    Senate clears IMS funding bill
    The Indiana Senate voted 37-12 to help Indianapolis Motor Speedway finance improvements. The measure, Senate Bill 91, now goes to the House for debate. It would create a motorsports development district at the speedway, comprising the track, its golf course and two buildings across the street.

    KANSAS CITY
    Royals say ‘Come to Play’

    The Kansas City Royals’ ad campaign for 2013 is dubbed “Come to Play.” Developed in partnership with locally based ad agency Walz Tetrick, the campaign spotlights the game experience for fans, aiming to draw them to Kauffman Stadium to see a game in person.

    ORLANDO
    Senate clears way for MLS tax break

    A state Senate committee last week unanimously advanced a bill that would allow two MLS franchises to get in line for the state’s 30-year, $2 million annual sales-tax rebate for sports stadiums, according to an Orlando Sentinel report. Orlando is trying to win a new MLS franchise with the pledge to build an 18,000-seat, $105 million soccer-only stadium.

    PHOENIX
    The ‘D-backs Swing’ campaign was visible at the recent fan fest at Chase Field.
    Photo by: JORDAN MEGENHARDT / ARIZONA DIAMONDBACKS
    Team markets ‘D-backs Swing’
    The Arizona Diamondbacks’ marketing campaign for 2013 focuses on the lyrics of the song “D-backs Swing,” highlighted by the chorus: “I Back, You Back, We Back the D-backs.” The song, by the band Peacemakers, made its debut during the team’s march to the 2007 NL West division title. The campaign includes elements for print, TV, radio, social media, email, direct mail and outdoor signage.

    PIR smartphone app debuts
    Phoenix International Raceway launched its official mobile application. The free app was created to maximize the fan experience and provide streamlined communication about PIR events. It will provide access to event information, schedules, maps, social media and other features.



    SACRAMENTO
    Kings streamline retail process

    The Sacramento Kings have given season-ticket holders card passes that are embedded with near-field communication and RFID technologies. The passes are made possible by partnerships the Kings have with Kovio and Proximiant. Fans earn credits by swiping the pass on terminals when making purchases at the Kings Team Store and at concession stands.

    SAN ANTONIO
    Rampage auction raises $42K

    The San Antonio Rampage raised $42,000 from a postgame jersey auction to benefit breast health awareness efforts as part of the team’s third annual Pink in the Rink Night on Feb. 1. In three years, the Rampage’s Pink in the Rink efforts have raised $116,000.

     

          COAST TO COAST — BEYOND THE COASTS



    CAPE TOWN, SOUTH AFRICA
    DHL renews with rugby league
    DHL has renewed its title sponsorship of South African-based Western Province Rugby Football Union for three additional years, beginning in 2014. The current partnership dates to 2011. DHL officials cited a return on that existing deal as reason for the extension.

    RIO DE JANEIRO
    FIFA commits to drug testing at Cup
    FIFA will carry out blood tests for banned drugs at next year’s World Cup and biological profiling for all players at the tournament, according to an Irish Examiner report. The commitment comes after a recent meeting between the World Anti-Doping Agency President John Fahey and FIFA President Sepp Blatter.

    Confederations Cup purse up 14%
    FIFA has increased the prize money for the 2013 Confederations Cup, according to a Portal 2014 report. The event will see FIFA award $20 million in prize money, up 14 percent from the event’s last staging, in 2009. The winner of this summer’s tournament will receive $4.1 million, with second place getting $3.6 million and third place $3 million. Clubs knocked out in the group stage will each receive $1.7 million.

    University will study Olympic impact
    The Rio de Janeiro Olympic and Paralympic Local Organizing Committee contracted the Universidade Federal do Rio de Janeiro to conduct a study on the impact of the games, according to a Maquina do Esporte report. The study, which is mandatory by the International Olympic Committee, has the objective of measuring the environmental, sociocultural and economic impact of the games.

    ST. MORITZ, SWITZERLAND
    Volunteers commit early for 2022
    The Swiss state of Graubünden, which is working on a bid to host the 2022 Olympics, has already received more than 1,000 volunteer applications nine years ahead of the event. The number tops expectations of Olympic bid organizers. Organizers will need more than 20,000 volunteers for the 2022 Winter Games.

    For more international news, visit www.sportsbusinessdaily.com/global.


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