February 25 - March 3, 2013 Vol. 15 — No. 43

Top Stories

  • Champions: Rosa Gatti

    Rosa Gatti leaves ESPN this week after 33 years leading the network's PR, diversity and outreach efforts, helping the company move from the smallest of channels to the biggest brand in sports.

  • Jerry Buss: 'His word was always good'

    Los Angeles Lakers owner Jerry Buss won 10 NBA championships and brought to the league the glittery mix of basketball and Hollywood. But Buss, who died last Monday at the age of 80, also played a revolutionary role in how arenas are priced and how franchises operate.

  • New L.A. sites on NFL’s list

    The NFL is moving beyond its talks with the two long-running choices for stadium sites in Los Angeles and is now exploring additional locations.

  • Ryder Cup nails down first global sponsor

    Two years after the PGA of America and the European Tour jointly announced their drive to find global Ryder Cup sponsors, the first one — Standard Life Investments, an Edinburgh, Scotland-based investment house — is onboard.

  • How they Dew it

    It’s been 20 years since Mountain Dew turned to action sports to wake up its sleepy brand. Here’s how the strategy developed and where Dew may find its next marketing trick.

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