SBJ/February 18-24, 2013/Champions

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  • Roy Kramer: Behind the curtain …

    Loren Matthews, the programming chief for a fledgling cable network called ESPN in the 1980s, was always on the lookout for content. One of the trends then was for ESPN to produce games and run them on a delay basis.

    So while Roy Kramer was the athletic director at Vanderbilt during that time, he received a call from Matthews, who wanted to broadcast a Vandy-Georgia football game a day after it was played. ESPN would pay Vandy, the home team, $7,500. In exchange, the network would hang an ESPN banner in the end zone. One camera on top of the press box caught all of the action.

    ESPN broadcast the game on that Sunday as planned, and the next day Kramer received a call from Georgia’s athletic director, Vince Dooley. He wanted to know how much Vanderbilt received and if Kramer intended to split the $7,500 with the Bulldogs.

    “We had no conference deal to address that kind of thing back then and I said no,” Kramer said with a smile. “Every time I see Vince now, he says he’s still waiting for his $3,750. It sure was a different time back then.”



    Kramer and Big Ten Commissioner Jim Delany were often seen as adversaries during the formation of the BCS, but Delany says he never saw it that way. In fact, many people close to the two college power brokers never knew that Delany’s wife and Kramer’s wife are cousins.

    Kitty Delany and Sara Jo Kramer both grew up around Athens, Tenn., an hour southwest of Knoxville. So whatever tension might have mounted between the commissioners usually was eased by their wives.



    Jeremy Foley, the longtime AD at Florida, considers himself to be one of the many people Kramer has influenced through the years. When Foley was a young AD in the early 1990s, he was upset with the umpires at a baseball game and went into their locker room to voice his displeasure.

    “I got a call from Roy the next day and he just told me that I can’t do stuff like that,” Foley said. “He wasn’t threatening to fine me or anything like that, but he was talking to me in more of a fatherly way about how to handle things, and I really appreciated that. He saw a young guy who took the AD job at 39 years of age who needed some direction and guidance. I always felt like he had my best interests at heart and he was always there to help.”



    Some of Kramer’s speeches at the NCAA Convention of the 1980s and ’90s became legendary because of the power of his voice and the passion he exhibited. He was, after all, a member of the Maryville High School debate team.

    Once, as NCAA leaders debated how best to gauge academic progress of student athletes, Kramer warned his colleagues not to overinflate the value of the grade-point average.

    “We’re treading on tenuous ground if we overemphasize the GPA and start changing what the student athlete majors in,” he said. “Then you’re going to have them asking, ‘Do I take engineering or Canadian fly-fishing?’ … Well, you better believe I got letters from every person who had ever been Canadian fly-fishing. I don’t know where I came up with that. It’s just the first thing I thought of.”



    Kramer got the idea to move the SEC’s football championship game from Birmingham, Ala., to Atlanta from a Super Bowl he attended at the Georgia Dome in 1994. As he toured the new facility, Kramer turned to his wife and said, “This is where we’re going to have our game.”

    “You didn’t have to worry about weather,” said Kramer, who had not been to a domed stadium before. “You had this great convention center next to it. It really wasn’t a hard decision.”

    Once word leaked out, Kramer found himself in a firestorm back in Birmingham, where the SEC has its headquarters. Talk show host Paul Finebaum had organized a protest and vowed never to come inside an SEC building again.

    Finebaum’s rants about Kramer didn’t go unnoticed. Kramer’s wife, Sara Jo, once called the show to support her husband.
    “What are the odds of a commissioner’s wife calling a radio show?” Finebaum asked.



    Finebaum, the longtime talk show host in Birmingham, had several interesting ways to describe Kramer:

    “He’s like the guy playing the piano at the brothel in the French Quarter. He acts like he doesn’t see who’s going up and down the stairs, but he knows.”

    “He could be Sherman-esque about some issues. The biggest disagreement we ever had was right after 9/11. When they decided to play football, he came on the air and was very cavalier about it. But that was the ex-coach in him. The way to get back to normal was to play football.”

    “He probably doesn’t get the credit he deserves. He followed Harvey Schiller, who was a genius. And the commissioner of the ages [Mike Slive] came after him.”



    One of Kramer’s favorite activities these days is to visit the Apple store at Knoxville’s West Town Mall for a session at the Genius Bar. Kramer has two iPads, one for him and one for his wife. “For a guy his age [83], he’s one of the most technologically advanced men I know,” said his daughter, Sara Gray Mackin. “He’s the one who moved the grandchildren to Macs.”



    Seldom did Kramer’s children ever see their dad lose his temper. He had a different way of handling the pressure of coaching football.

    “He’d say, ‘Let’s take a ride,’ and we’d all get in the car and go for a ride,” Mackin said. “When everything got in his face, he’d just get away from it and we’d go on a day trip, usually to a Civil War battlefield or something like that. He was a history teacher in high school, and he enjoyed that.”

    — Compiled by Michael Smith


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  • Kramer ‘a master puppeteer’ in dealing with TV networks

    Former CBS executive Len DeLuca describes Dec. 13, 1993, as a day that lives in infamy. At least in his world.
    That’s the day Fox outbid CBS for the NFL’s NFC contract.

    “Fox bid $395 million and CBS bid $295 million,” DeLuca said. “Game, set, match to Rupert Murdoch over Lawrence Tisch.”

    But when one door closed, another opened — and that door led CBS to a groundbreaking new deal with the Southeastern Conference.

    Photo: STEVEN BRIDGES PHOTO
    “The timing was very fortuitous,” then-SEC Commissioner Roy Kramer said. “CBS got squeezed out. They had no football.”

    That prompted DeLuca, then the vice president of programming for CBS, to reach out to Kramer to see whether there was any possibility of a deal for an SEC Game of the Week. At the time, the SEC put its TV rights into the College Football Association, which aggregated the rights of multiple conferences and sold them to ABC.

    As talks progressed, CBS invited Kramer to the Super Bowl on Jan. 30, 1994, which made for an incredibly uncomfortable evening for Kramer. The ABC suite, where ABC Sports President Dennis Swanson was watching the game, was right next to the CBS suite.

    “Roy looked pretty sheepish,” DeLuca said with a laugh. As he recalls, Kramer eventually ran into Swanson at the game.
    “He said, ‘You might have told me that I’d be in the box next to Mr. Swanson,’” DeLuca said.

    A week later, Kramer joined the CBS executives on a trip to the Lillehammer Olympics and they hammered out the final details of a five-year deal worth $95 million, significantly more than the conference received from its CFA deal.

    Juggling delicate relationships with CBS, ABC and ESPN was one of Kramer’s specialties. It had to be because he worked with all of them during his 12 years as SEC commissioner — and at one time or another broke their hearts.

    “The changes caused a lot of uneasiness for a while,” Kramer said.

    CBS took the SEC’s regular-season package starting in 1996 as the league broke away from the CFA and its ABC deal. At the same time, ABC had the rights to the SEC football championship game for two more years.

    Then, as Kramer and the conference commissioners developed the format for the BCS in 1996, he had to tread delicately again. ABC had the rights to the Rose Bowl and the Sugar Bowl, while CBS had the Orange and Fiesta bowls.

    When the BCS was formed, the conference commissioners had to give the contract for all of the major bowls to ABC because of its long-running relationship with the Rose Bowl. That meant that CBS would lose the Fiesta and Orange bowls.

    “CBS got taken out,” said DeLuca, who had since moved to ESPN, a secondary player to the networks at the time. “Roy had to tell CBS that they were out of the postseason. People at CBS were saying nasty things to Roy. That had to be tough. He needed a friend at CBS.”

    About that time, Mike Aresco, a friend of Kramer’s at ESPN, moved to CBS to direct its college programming, and that eased some of the tension between CBS and the SEC.

    “There were some hard feelings at CBS,” Aresco said. “But it was the only way they could get a national championship game in place. CBS ended up benefiting enormously over the years from the SEC deal.”

    The way DeLuca remembers it, Kramer played an influential role in helping Aresco move to CBS, where the commissioner needed an ally in the aftermath of the BCS arrangement.

    “Roy had his guys everywhere,” DeLuca said. “He had friends all over the place. He was the master puppeteer.”

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  • Roy Kramer on …

    College football’s new playoff …

    “It’s certainly not going to eliminate the controversy. It’s a lot easier to pick 1 and 2 than to try and pick 4 from 5. The deeper you go, the more the teams look alike. How would you have picked between Stanford and Oregon this past year? More and more, it’s going to become like the basketball discussion where the regular season doesn’t really amount to much. If you lose the regular season in college football, you’ve lost what college football is really about.”

    About the possibility of the playoff eventually expanding from four to eight teams …

    “That’s the great danger. People will get to the point of saying, ‘Why should I drive from south Alabama all the way to Tuscaloosa for this game? I’ll just wait and go see their playoff game.’ That’s what we’ve done to basketball. Nobody cares who wins the conference anymore.”

    The proliferation of college football on TV …

    “We’re so dictated by television and television revenue that we’re turning our back on what made the product what it is today — the Saturday experience. This marketplace has changed the viewership. With all of the night games and midweek games, some conferences have driven their fan base out of existence. We’ve lost what’s fan-friendly about the games and they’re now more of a studio product. … But it’s also true that television revenue is more significant than what we developed on campus through donors or ticket sales.”

    Conference realignment …

    “We never asked how many TV viewers a school had. We looked at what kind of fan base they’d bring and if they had a commitment to a broad-based athletic program. We also talked about geography. That was important to us. That geographical tie is what makes rivalries. But when you have West Virginia playing at Texas Tech, you lose an enormous amount of what conferences are about.”

    SEC revenue …

    “When I got to Vanderbilt [in 1978], our share of SEC revenue was $238,000. I thought, ‘Wow, this is great.’ It shows how things have changed.”

    Pac-12 Commissioner Larry Scott …

    “He came in at a time when everything is about revenue creation and it was ripe for his kind of thinking. It’s just the culture of the times, and he came in at just the right time. Ten years earlier, it was a different world. Now you see conferences being open to so many of the innovative ideas that Larry has brought.”

    The future of college athletics …

    “There’s going to be a cloud hanging over it because you’re going to see more realignment. The question I’ve got is how permanent these changes will be. I can’t help but believe the Big 12 will do something. And when they do, that’s another domino.”

    The top 60 or 70 schools breaking away from the NCAA …

    “That discussion has been out there since the advent of television contracts. The marketplace has always driven that discussion. There are significant and unique differences at each level — stadium sizes, crowds, television revenue. You can’t take North Texas and make it like the University of Texas. There’s a line in the sand there. … I think there would ultimately be a hesitancy by the presidents to pull away, from a perception and PR standpoint. That might not be the case 10 years from now, but I think it’s strong enough to stay together for now.”

    One decision he’d like to have over …

    “I hate to say this, but I don’t think there is one. Of the major decisions, I’m not sure I would change any of them.”

    — Compiled by Michael Smith

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  • Tough as nails

    There’s a twinkle in the eye and a sly grin on Roy Kramer’s face as he reminisces about his days as commissioner of the Southeastern Conference.

    The 1990s were a time of upheaval and change in college athletics. The BCS was taking shape, conference expansion was in its infancy and the way TV contracts were written was about to change. In his 12 years as the SEC’s chief from 1990 to 2002, Kramer was in the middle of it all.

    As a former football player and coach, Roy Kramer relished contact and was willing to tackle controversy head-on.
    Photo: STEVEN BRIDGES PHOTO
    He was one of the power brokers whose decisions — often unpopular at first — set the table for the enormous growth in college athletics.

    About the SEC’s landmark television deal with CBS in 1996, Kramer said: “We knew that it was going to be very controversial.”

    What about when the SEC moved the football championship game from Birmingham, Ala., to Atlanta in 1994? “Oh yeah, that was very controversial. A lot of people
    ROY KRAMER

    Kramer ‘a master puppeteer’ in dealing with TV networks

    Roy Kramer: Behind the curtain …
    Roy Kramer on …


    THE CHAMPIONS

    This is the third in a series of profiles of the 2013 class of The Champions: Pioneers & Innovators in Sports Business. This year’s honorees, and the issues in which they will be featured, are:

    Feb. 4: Ron Shapiro
    Feb. 11: Pat Williams
    Feb. 18: Roy Kramer
    Feb. 25: Rosa Gatti
    March 4: Donald Dell
    March 11: Harvey Schiller

    didn’t like that,” he said with that wry smile.

    And the selection system for the BCS: “Some years, that has been very controversial.”

    What made Kramer the perfect man to lead the charge during those signature moments was his willingness to take controversy head-on. As an old football player and coach, he relished the contact, and that didn’t change once he moved from the field to administration, first as an athletic director at Vanderbilt and then as commissioner of the SEC.

    Kramer was on the front end of all the issues that dominate the headlines today, from college football’s postseason to the exploding TV contracts and conference realignment. “He’s a guy who could always see the future,” Big East Commissioner Mike Aresco says today.

    Yet without fail, his willingness to chart a new course made him an easy target for critics who were uncomfortable with the way he upset the apple cart.

    “If you believe in what you’re doing, you don’t worry about that part of it,” Kramer said. “When you’re convinced that it’s the right thing, you don’t turn your back on it.”

    Executive Editor Abraham Madkour talks with staff writer Michael Smith and assistant managing editor Tom Stinson about Roy Kramer and the 2013 class of Champions of Sports Business.
    Now 83 and retired in an east Tennessee golf course community, Kramer’s toughest decision each day is whether he should sit on the back porch or the side porch. One overlooks the golf course, the other faces scenic Tellico Lake.

    It’s a peaceful life for the former SEC commissioner, who spends his days fishing from his pontoon boat or playing a round of golf before retiring to the clubhouse with his beloved wife of 60 years, Sara Jo, for a bowl of soup. Gone from his concern is the turmoil of the 1990s, when Kramer made decisions that shaped the future of college sports, especially football.

    “The best part now is when people call you up and I can say, ‘Well, that’s not my problem,’” Kramer says with a laugh from his leather chair in a spacious family room.

    But the father of the BCS, as he’s often called, knew little peace during his run with the SEC. His decisions often flew in the face of conventional wisdom, and the confrontations that resulted made Kramer a lightning rod for criticism. He never seemed to mind, though, and more times than not he embraced the controversy, saying it was good for college athletics because it meant people were talking about it.

    “Roy pushed very hard for what he believed in and he was not afraid to take a stand or make a change,” said Big Ten Commissioner Jim Delany, who took over leadership of his conference in 1989, a year before Kramer became the SEC’s chief. “Criticism never bothered him. Or, at least, he never let it change him.”



    Roy Kramer found out at an early age what it meant to take an unconventional and usually unappreciated stance. His father, Russell, was an attorney in their hometown of Maryville, Tenn., just outside of Knoxville, and he was known for defending the defenseless.

    In one 1950s case, Russell Kramer defended nine United Mine Workers who were accused of burying their boss alive in the hills of Tennessee. Even though many in the community had already convicted the men of a gruesome murder, Russell Kramer took their case.

    In an impassioned closing speech that has become legendary around Maryville, Kramer asked the members of the jury to close their eyes and just listen. And if they listened closely enough, they’d hear the wives and children of those nine men saying, “Send our daddy home.”

    The nine men were acquitted.

    In his basement at home, Roy Kramer is surrounded by mementos from a life in college athletics.
    Photo: STEVEN BRIDGES PHOTO
    “He took on a lot of cases where he knew he’d be swimming upstream,” said Wayne Kramer, Russell’s grandson and Roy’s nephew, who practices law in Maryville today. “He represented African-Americans at a time when that wasn’t a popular thing to do. It took a lot of courage.

    “Uncle Roy is the same way. He’s got that same ability to move people.”

    Like his father, Roy Kramer seldom took the path of least resistance. After working his way up from high school football coach to college coach at Central Michigan, Kramer shifted gears as he neared age 50 and moved into administration. After 12 years as Vanderbilt’s AD, he moved into the commissioner’s chair at the SEC and began a run that would lead to seismic change, both in the conference and across the country.

    “Our grandfather used to be characterized as an old family horse, who could sprint to town or pull the plow,” said Steve Kramer, Roy’s son and Russell’s grandson. “He could represent a mine worker or a huge company like Alcoa. Dad’s the same way. He was an old football coach who dearly loves the game and would do anything to protect it. Or, he could be that executive negotiating million-dollar deals.”

    Soon after his term began at the SEC, Kramer led the era of expansion with the addition of Arkansas and South Carolina in 1992, giving the conference 12 teams, splitting them into East and West divisions and setting the stage for a football championship game. The championship game, the first of its kind, drew plenty of skeptics, particularly among coaches and athletic directors who thought “it would be the end of the SEC’s chances of winning a national championship,” Kramer said. “Our coaches really thought we were shooting ourselves in the foot.”

    Instead, the game has catapulted the SEC’s champion into the BCS title game seven straight years, and the conference has won 11 national titles in the 21 years since the SEC championship game was founded in 1992.

    “The safe thing would have been to stay at 10 teams and not create the championship game,” said Mark Womack, SEC executive associate commissioner and a veteran of 35 years at the league office. “All the coaches were against the championship game. They thought it was the worst idea in the world because we’d never win another national championship. But Roy was very strong-willed. He looked at all sides of a situation and if he decided it was the right thing to do, he’d do it. If all the criticism bothered him, he never showed it.”

    Photo by: STEVEN BRIDGES PHOTO
    In 1994, Kramer rolled the dice again and moved the league championship game from Birmingham to Atlanta, a more centralized location for the conference’s marquee event. Birmingham not only had been the game’s home for its first two years, but it was also his home, the headquarters for the SEC. “People I’d known for years walked by like they didn’t know me,” Kramer said with a smile, that twinkle returning to his eye.

    Seventeen straight sellouts at the Georgia
    These days, Kramer enjoys his retirement with his wife of 60 years, Sara Jo, while living in an east Tennessee golf course community, though he still relishes a good debate about college football.
    Photo: COURTESY OF ROY KRAMER
    Dome have more than justified the decision, and the game has been a model for other conferences to emulate.

    There was something about all of that unrest that Kramer thrived on. In fact, Kramer kept a listed phone number to his Birmingham home during all of those years as SEC commissioner.

    “Before people could vent on talk radio, they’d just call our house and vent,” said Sara Gray Mackin, Kramer’s daughter. “Dad never shied away from taking those calls. He’d always prefer to speak for himself than have someone else doing it.”

    “He’s amazing because, on the surface, you think you’re getting this dull guy who doesn’t have much to him,” said Paul Finebaum, a longtime syndicated talk show host whose radio show originates from Birmingham. “But he was this old football coach who was incredibly smart. … He thought all of the debate about college football was good.”

    Kramer also blazed trails on the media front. The SEC’s first television deal with CBS in 1996 — averaging $19 million a year over five years — led to the breakup of the old College Football Association. Before each conference had its own TV contract, as they do today, the CFA aggregated TV rights across multiple conferences, which were packaged and sold to ABC.

    Notre Dame was the first school to break out of the CFA when it negotiated a TV deal with NBC. When the SEC subsequently negotiated its own deal with CBS, the CFA fell apart. That forced each conference to strike individual deals with networks, something that frightened them at the time because they didn’t realize how valuable their rights would be. Years later, those individual conference deals have exploded in value.

    “Chuck Neinas was the leader of the CFA and we were very good friends,” Kramer said. “But he didn’t speak to me for a while after that.”

    Once again, Kramer made a risky decision that paid off handsomely, even though the other conferences didn’t see it at the time.

    “Roy was stubborn as can be,” said C.M. Newton, who was athletic director at Kentucky through much of the 1990s. “When he did the CBS deal, people started referring to us as ‘those money-hungry bastards in the SEC.’ Roy just saw a different way of doing things, and when he thought he was right, it didn’t matter what anybody else thought.

    “I didn’t always agree with him, but I always admired him. And you know what, most of the time he was right.”
    And then there was the BCS.



    Of the many things Kramer accomplished as the SEC’s commissioner, he’s mostly known as the father of the BCS. It has never been determined whether that’s a compliment or a knock, but he always relished the debate.

    Kramer is the first to say that many people were involved in the creation of the BCS — the conference commissioners, Rose Bowl Chairman Harriman Cronk, ABC executives Dennis Swanson and Tony Petitti. They all played a role.

    It was Kramer, though, who took charge of the BCS, shaped it, became its spokesman, and cleared the path for its inception in 1998.

    The college football postseason went through some clumsy iterations in the early ’90s, from the Bowl Coalition to the Bowl Alliance. They attempted to improve the bowl matchups and, when they could, pair the top two teams in a championship game. The problem was that the then Pac-10 and Big Ten could not be persuaded to join because they didn’t want to surrender their tradition-rich Rose Bowl matchup.

    In 1991, Miami and Washington finished the season undefeated, but Miami was locked into the Orange Bowl and Washington was committed to the Rose Bowl, so the two best teams could not play in a No. 1 vs. No. 2 final. The same scenario unfolded in 1994 when Nebraska and Penn State finished unbeaten but couldn’t play in a title game because of the Big Ten’s commitment to the Rose Bowl and a Pac-10 matchup.

    As public pressure mounted, ABC’s Swanson and Petitti, who had deals with the Rose Bowl and several other bowls, explored ways to fix the postseason mess. They met with the Rose Bowl’s Cronk, the Big Ten’s Delany and Tom Hansen, commissioner of the Pac-10, and found them receptive.

    “There was a concern that the Rose Bowl was getting passed by financially,” said Petitti, now president and CEO of MLB Network. “The Rose was not in the Bowl Alliance and it was kind of a mess. We told Delany and Hansen that we had to change the dynamic. We asked if they’d be interested in something different. They said they’d think about it.”

    It was just enough of an opening for ABC to feel emboldened. With the Rose Bowl open to new ideas, college football could have its coveted, but rare, matchup of No. 1 vs. No. 2.

    Now Swanson and Petitti had to figure out the next move.

    “At that stage, the BCS was just a germ of an idea,” Petitti said. “We needed someone who could bring it all together and keep everybody moving in the same direction. We all agreed that person was Roy Kramer. He was the only guy who had the ability and the clout to get it done.”

    Early in 1996, Petitti boarded a plane from New York to Atlanta for a meeting with Kramer that would forever change college football’s landscape. Petitti and Kramer met in a conference room at an Atlanta airport hotel.

    Kramer was immediately intrigued that there was an opening to match No. 1 vs. No. 2 and he agreed to take the lead.
    So many things had to be determined: Who would be in it? How would the money be distributed? Could Notre Dame be influenced to participate? What would be the selection process? Could Kramer conceive a system that would protect the Rose Bowl’s traditional afternoon kickoff?

    It wasn’t unlike the process just completed by the commissioners to form the new playoff system.

    Kramer (center) works on the BCS standings in 1998 with SEC executives Mark Womack (left) and Charles Bloom at a hotel in Atlanta.
    Photo: COURTESY OF ROY KRAMER
    “Roy must have made 20 trips out to the West Coast to talk to the Pac-10,” said Gene Corrigan, commissioner of the ACC in the 1990s. “Roy worked on instinct, like a great coach or athlete. He was tough when he needed to be tough and he was a leader when he needed to lead. No one person could have done all of that like Roy did. He was very determined.”

    Several months later, Kramer, with the help of Womack and associate commissioner Charles Bloom, had a system in place that would address three key objectives. And, as Kramer likes to point out, “None of it had to do with how much money it would produce.”

    First and foremost, the BCS would pair No. 1 vs. No. 2 in a championship game. Secondly, it would keep the bowl system healthy. The third point Kramer makes is that the BCS would provide college football a better platform to compete against the NFL.

    “The NFL was really coming on and we thought we needed something to create additional interest in college football,” Kramer said. “Of all the things we did, we probably did that better than anyone. Because of the BCS, we’ve had situations like this past year where Alabama fans are watching a Stanford-Oregon game. Who in Tuscaloosa would have been watching that game if it didn’t have some impact on Alabama’s chance to win a national championship? It has created a national interest in the regular season of college football.”

    By the late summer of 1996, Kramer, who had his SEC staff working on BCS models night and day, had a proposal for Petitti that made the BCS real.

    The BCS conference commissioners gave Kramer this drawing upon his retirement.
    Photo: STEVEN BRIDGES PHOTO
    he Conference Commissioners Association met at the Coeur d’Alene Resort in Idaho. After a series of commissioner meetings went past midnight, the framework of the BCS was in place and Kramer took it to Petitti. They sat in the lobby at 1 o’clock in the morning poring over the details.

    “At that point, it was like, ‘Wow, this is real,’” Petitti said. “It was a major breakthrough. … Roy ended up carrying that water for a long time. He was out front on the BCS, and it wouldn’t have happened without him.”

    The creation of the BCS was just the start. Kramer and his staff at the SEC maintained the BCS rankings, worked with the administrators of the various computer polls and pulled it all together.

    Those early days of the BCS came with enormous stress. In 1998, the inaugural year, with the title game slated for the Fiesta Bowl, Michigan and UCLA entered the month of November undefeated and headed for a showdown in the desert. Cronk, the Rose Bowl’s chief, was beside himself.

    In all of the modeling that Kramer did to form the BCS, only once in the previous 50 years would the No. 1 vs. No. 2 matchup have featured the Big Ten and Pac-10 champs. Cronk was crazy with worry that the Rose Bowl would look like fools for having their champions play for a national title in someone else’s bowl game.

    He called Kramer past midnight on a Saturday in November and said, “Roy, you said this wouldn’t happen.”

    Kramer laughs now as he recollects his response. “Harriman, don’t worry about it,” he replied. “If it does happen, it won’t happen again for another 50 years.”

    By the end of that season, neither UCLA nor Michigan made the title game. Tennessee beat Florida State for the inaugural BCS championship, and Kramer’s model held true.



    Throughout his years as SEC commissioner, Kramer advocated change and innovated at a pace most others couldn’t conceive. Think about all of the things that happened in his 12 years.

    He expanded the SEC, created a championship football game, changed the media landscape and shaped the BCS. Lost in that was his role as a lead negotiator for the NCAA’s first billion-dollar TV deal in the early 1990s when he was chairman of the NCAA basketball committee.

    Yet through it all, Kramer never deflected his identity of being an old football coach, which is how his children still see him.
    “In his heart, he’s a coach,” his daughter, Sara Gray Mackin, said. “When you hear him talk about football, you can almost feel what it would have been like to be in the locker room with him.”

    At a National Football Foundation banquet speech in 1998, Kramer brought the crowd in the Waldorf-Astoria in New York City to the edge of their seats on an evening that’s typically long and boring. In an address now deeply embedded in NFF folklore, Kramer’s voice rose like a Baptist preacher. Just like his father, the prototypical courtroom lawyer, Kramer worked an angle and closed in a passionate crescendo.

    “We’ve got to reconnect with the core of the game,” Kramer said, imploring those in the audience to go watch high school football on a Friday night.

    “Frankly, I’m perturbed when I go into a community and I see 100 kids playing around and NOBODY’S HITTING NOBODY!”

    A fired-up Bo Jackson, there to be inducted into the College Football Hall of Fame, famously stood up and said, “Put me in, Coach!”

    “Roy would have been a great lawyer or politician,” Newton said. “He’s a very gifted speaker. You’d think you’re at a Baptist service listening to the preacher when he spoke.”

    Or, as Delany puts it: “There’s a lot of brimstone in him.”

    Kramer spent 20-plus years utilizing that passion on the football sidelines as a coach. After an initial losing season on the high school level, he never again lost more games than he won, with his only coaching job at the college level being a roaring success. In 11 seasons at Central Michigan, his teams went 83-32-2, winning the 1974 NCAA Division II championship. In perhaps a glimpse of the future, Kramer also played a pivotal role in helping Central Michigan land membership in the Division I Mid-American Conference in 1975.

    By the end of his run at Central Michigan in 1977,
    Kramer was very successful as a hard-nosed football coach in the 1960s and ’70s, leading Central Michigan University to the NCAA Division II championship in 1974. He also was integral in Central Michigan moving to the Division I ranks and joining the Mid-American Conference a year later. That experience and mentality gave him a unique perspective as a college athletic administrator, while also affording him a special bond with coaches such as Nick Saban (below), shown with Kramer in 2001 after winning the SEC championship with LSU.
    Photos: CENTRAL MICHIGAN UNIVERSITY (2)
    Kramer was approaching 50 years old and thinking about what might be next for him. That spring, as he watched the Masters on TV while it snowed sideways outside, Kramer thought, “It sure would be nice to get back to the South.”

    Just months later, he received a call from Dr. Rob Roy Purdy, the faculty athletic representative at Vanderbilt, which needed an athletic director.

    Kramer spent a dozen years leading Vandy athletics, where he was just as hands-on as the AD as he later was with the BCS. Newton, the basketball coach at Vandy at the time, recalls coming into the office on a Sunday, only to find Kramer fixing a door lock or sweeping the gym floor.

    “He had that old high school coach mentality of doing everything himself,” Newton said. “If something needed to be done, he’d just do it himself.”

    That mentality carried over to his days with the SEC. Bloom, the league’s former associate commissioner, sat in the library with Kramer and Womack, going over stacks of old media guides and record books as they created the model for the BCS.

    “Every time we tweaked the formula for the BCS, we had to go back and check the last 10 years to see how it would have played out,” Bloom said. “Commissioner Kramer took it upon himself to do a lot of the research.”

    Photo: COURTESY OF ROY KRAMER
    Once the BCS had been implemented, the SEC was responsible for the formula that produced the standings. On Sundays during the season, Bloom and Kramer would each compile the BCS standings. They would check and cross-check with each other to make sure the formula using polls and computer rankings produced the correct results. Womack would make one final check on Monday morning before the BCS standings were released.

    “You could hear the fax machine upstairs turn on when the computer polls were sent to us at home,” said Sara Gray, Kramer’s daughter. “I’d run up and get the fax and bring it down to dad, and he’d put it into his laptop. We did it all sitting in the living room. It felt like ‘The Wizard of Oz,’ where somebody might pull back the curtain and see all of us sitting on the floor with the numbers. This wasn’t something left to an intern. He and Charles did it all.”

    It just wasn’t Kramer’s style to do it any other way. His quest to find a better method of crowning college football’s national champion made Kramer an easy target for criticism, especially when the clunky old BCS computers spit out results that didn’t make sense to one fan base or another.

    But those years of coaching football toughened Kramer’s hide. As he said in that speech to the NFF, he couldn’t stand it when “Nobody’s hitting nobody!”

    “He did so much to make the SEC the dominant player it is and to make college football so popular,” said Aresco, the Big East commissioner and a former executive at CBS and ESPN. “He’s absolutely one of the seminal figures in college athletics. He had a vision, he stuck to it and he never shied away from explaining exactly what he was doing. Any visionary takes shots, and some people didn’t like the BCS, but when you look at the history of his decisions, he was right.”

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