SBJ/February 11-17, 2013/Olympics

Kellogg’s to feature roster of nine athletes

U.S. Olympic Committee sponsor Kellogg’s last week announced a roster of nine Olympians and Sochi 2014 hopefuls that it will feature in marketing and promotions around the Sochi Games.

The company signed snowboarder Gretchen Bleiler, figure skater Kristi Yamaguchi, 1980 U.S. hockey team member Jim Craig, freeskier Torin Yater-Wallace, ice skaters Meryl Davis and Charlie White, skeleton’s Noelle Pikus-Pace, Paralympic snowboarder Amy Purdy and Paralympic skier Heath Calhoun.

The endorsements follow a recent sponsorship that Kellogg’s signed with the U.S. Ski & Snowboard Association.

In other Olympic-related news last week, CoSport, the Olympic ticket sales company known in the U.S. as Jet Set Sports, announced that it will put individual tickets to the Sochi 2014 Olympic Winter Games on sale today. Ticket prices start at $22. Physical tickets will be available in January 2014.

Jet Set Sports is an official sponsor of the USOC and its authorized ticket seller. It also sells tickets in Australia, Bulgaria, Canada, Great Britain, Norway and Sweden. In addition to individual tickets, Jet Set sells corporate hospitality packages.

Jet Set Founder Sead Dizdarevic said demand for those packages was slightly higher than what the company saw for the 2010 Vancouver Games and five times greater than what it saw for the 2006 Torino Games. Much of that demand is coming from Russia and Scandinavia.

— Tripp Mickle

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