Changes pay off for Sporting KC Warriors honored for sales/marketing A Hollywood story: Peter Guber U.S. owner wins Bologna’s heart Local bank buys spot on Timbers’ warmups Selfies have Stars, McDonald’s smiling Bills’ next decision: Future home New Bills owners’ vision of One Buffalo Bills consider selling naming rights Red Sox aim young with marketing
Upcoming Conferences and Events
SBJ/February 4-10, 2013/Franchises
Cubs’ Hayward to start venture
Published February 4, 2013, Page 6
“I believe strongly in the Ricketts and their mission for the Cubs,” said Hayward, who was chairman and chief executive of Relay Worldwide before moving to the Cubs in 2009. “This allows me to continue to try to do great work on behalf of the Cubs but also have that entrepreneurial spirit.”
W Partners will be based in the Wrigleyville neighborhood near the ballpark. Joining Hayward in the venture will be Samantha Coghill, Cubs managing director of corporate partnerships, and Megan Cornish, a partnership coordinator. Hayward’s position with the Cubs will not be replaced, and the existing sponsorship sales group will now report to Colin Faulkner, Cubs vice president of ticket sales and service.
Cubs Chairman Tom Ricketts said, “We have big plans for Wrigley Field and in the neighborhood, and that’s why we wanted to establish W Partners and allow Wally and Samantha to focus on growing and enhancing our relationships with corporate partners and to eventually do the same for other clients.”