Comcast builds Xfinity promotion Wasserman gets $100M investment Rugby events sign Penn Mutual to deals Shapiro to drive IMG’s content creation DraftKings signs with Breeders’ Cup Pepsi skips TV kickoff for digital With new funds, FanDuel looks at NBA The Lefton Report Startup water brand uses NFL star power Busch, Boykin shake up business model
Upcoming Conferences and Events
SBJ/January 21-27, 2013/Marketing and Sponsorship
Dodge to present Red Bull series
Published January 21, 2013, Page 24
The company will use the sponsorship to promote its Dodge Dart, which will be incorporated into the series’ four events in 2013. Nike and Casio are both returning as sponsors of the series. Financial terms weren’t available.
The Red Bull Signature Series will receive 23 hours of programming on NBC. Events, which will include the Red Bull Dreamline, a BMX trail competition, and the Red Bull Wake Open, a wakeboarding contest, will re-air on NBC Sports Network.
The first year of the Red Bull Signature Series averaged 715,000 viewers over 25 original telecasts on NBC and NBC Sports Network.