Parsons moving up as GMR’s CEO The Lefton Report: NFL goes car shopping Study: If you post, more likely to buy IMG will cut workforce by 3 percent MassMutual touts youth program The Lefton Report: Changing landscape Pepsi contest winners will be on field Deal puts MLB brands on cycling gear Summit proves fruitful for Competitor NFL plans Play 60 spots for Thanksgiving
SBJ/January 21-27, 2013/Marketing and Sponsorship
Dodge to present Red Bull series
Published January 21, 2013, Page 24
The company will use the sponsorship to promote its Dodge Dart, which will be incorporated into the series’ four events in 2013. Nike and Casio are both returning as sponsors of the series. Financial terms weren’t available.
The Red Bull Signature Series will receive 23 hours of programming on NBC. Events, which will include the Red Bull Dreamline, a BMX trail competition, and the Red Bull Wake Open, a wakeboarding contest, will re-air on NBC Sports Network.
The first year of the Red Bull Signature Series averaged 715,000 viewers over 25 original telecasts on NBC and NBC Sports Network.