SBJ/January 7-13, 2013/In Depth

Survey results: Tournament operations

■ How many tournaments do you attend per year to recruit players?
0.....................13%

1-2................... 8%
3-4................. 35%
5-6................. 35%
7-8................... 8%
More than 8..... 3%
Responses: 40

■ How large is your volunteer base?
Volunteers update the main scoreboard at the Waste Management Phoenix Open.
Photo by: Getty Images

Fewer than 500................ 5%
500-750........................... 5%
751-1,000...................... 15%
1,001-1,250................... 15%
1,251-1,500................... 25%
1,501-2,000................... 25%
More than 2,000............ 10%
Responses: 40

■ How many speaking engagements do you do per year to promote your tournament?
1-5......................... 15%
6-10....................... 35%
11-15..................... 28%
16-20..................... 15%
More than 20........... 8%
Responses: 40

■ How many charities does your tournament support?
1-10......................... 23%
11-25....................... 20%
26-40....................... 10%
41-60......................... 3%
More than 60........... 45%
Responses: 40

■ What is your biggest competition in the marketplace for attendance and sponsorship?
Professional team.....................................................................39%
No major competition, we’re the biggest event in town..........10%
College athletics program......................................................... 8%
Cultural or non-sports event (state fair).................................... 8%
Tourist attractions...................................................................... 5%
Another golf tournament........................................................... 3%
Local arts................................................................................... 3%
Other........................................................................................ 26%
Responses: 39
Comments by respondents:
— Scores of summer festivals
— All of the above
— Any of the outdoor activities in Southern California


■ What worries you the most about your tournament?
Sponsorship sales.................... 49%
Strength of field....................... 49%
Weather.................................... 39%
Attendance............................... 26%
TV ratings................................ 26%
Hospitality sale.........................18%
Condition of the golf course.... 10%
Media coverage......................... 8%
Note: Respondents could make three selections.
Responses: 39
Comments by respondents:
— Less corporate spending
— Strength of the economy; another downturn
— As the majors, WGC and other international events grow, will all of the other tournaments face a decline in stature and relevance?


■ What are your top logistical concerns?
Parking................................ 84%
Player safety........................ 77%
Sponsor services.................. 73%
Shuttles.................................60%
Players’ families.................. 50%
Food and beverage............... 50%
Crowd safety........................ 47%
Note: Respondents were asked to rank their top seven logistical concerns. The figures shown reflect the percentages that fell within the top two of the overall rankings.
Responses: 37

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