SBJ/January 7-13, 2013/In Depth

Survey results: Players

What influences a top player’s schedule the most?
Date....................... 89%
Golf course............ 89%
City........................ 27%
Purse...................... 22%
Sponsor.................. 11%
Family.................... 11%
Note: Respondents could make three selections.
Responses: 37
Comments by respondents:
— FedEx Cup points.
— The sequence of events leading up to the tournament.
— Tradition of a tournament.
— If a player is top 50 in the world golf rankings, he is eligible to compete in certain events and that can change the scheduling because of the ability to grow new and current sponsor dollars.
— The agent can also play a large part in scheduling.


What factors most influence how you distribute sponsor exemptions?
Young player with strong potential.............................................. 68%
Player with local ties.................................................................... 54%
Player with name value and recognition...................................... 38%
Veteran player who has supported tournament in the past........... 32%
Past champion.............................................................................. 22%
Sponsor connection...................................................................... 19%
Note: Respondents could make three selections.
Responses: 37
Comments by respondents:
— Primarily, it should be based on the merits of the player’s game.
— Official world golf rankings.


Who are the most marketable players on the PGA Tour?
The dream field for any tournament director would include Rory McIlroy and Tiger Woods.
Photo by: Getty Images

Tiger Woods................. 92%
Rory McIlroy................ 89%
Phil Mickelson............. 62%
Rickie Fowler............... 24%
Bubba Watson.............. 22%
Note: Respondents could make three selections. Only top responses are shown.
Responses: 37

Which golfers under age 30 are the most marketable?
Rory McIlroy............... 97%
Rickie Fowler.............. 92%
Dustin Johnson............ 41%
Keegan Bradley........... 38%
Webb Simpson............. 16%
Note: Respondents could make three selections. Only top responses are shown.
Responses: 37

Which retired (or semi-retired) golfer would you most like to use in a promotion or ad?
Arnold Palmer............... 46%
Jack Nicklaus................ 27%
Greg Norman................ 14%
David Feherty................ 11%
Note: Only top responses shown.
Responses: 37

Which golfer would you most want to have as a pro-am partner for a fun day on the golf course?
Graeme McDowell................. 11%
Rory McIlroy.......................... 11%
Fred Couples............................ 9%
Fuzzy Zoeller........................... 9%
Note: Only top responses shown. Tiger Woods, Zach Johnson and Lee Trevino were the only other golfers to receive multiple votes.
Responses: 37

What athlete/celebrity would you most like to have in your pro-am?
Directors would like to have Bill Clinton in their pro-am.
Photo by: Getty Images

Bill Clinton.......................... 35%
Bill Murray.......................... 16%
Michael Phelps.................... 14%
Peyton Manning.................. 11%
Note: Only top responses shown. Tom Brady and Charles Barkley were the only others to receive multiple votes.
Responses: 37

Would you give a female golfer an exemption to your tournament?
Yes........................ 49%
No......................... 51%
Responses: 37



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