SBJ/January 7-13, 2013/In Depth

Survey results: Media

What type of media coverage is the most important to the fiscal success of your event?
Local television...................................................................................................... 43%

National media (Golf Channel, trade magazine, excluding broadcast partner)..... 30%
Local newspaper..................................................................................................... 24%
Local radio................................................................................................................ 3%
Online (bloggers)...................................................................................................... 0%
Responses: 37

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Where do you go for your main source of coverage of the PGA Tour?

PGATour.com............................ 78%
Golf Channel............................. 16%
Golf Digest.................................. 3%
Golfweek..................................... 3%
Responses: 37

The PGA Tour’s new schedule will …
… create more interest in the Tour........... 46%
… confuse fans......................................... 11%
… make an immaterial difference............. 43%
Responses: 37

How many hours of televised golf do you watch per week?
0-1................................... 14%
2-3................................... 43%
4-5................................... 27%
6-8....................................14%
More than 8...................... 3%
Responses: 37

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