Ole Miss revs up rewards program Labor & Agents: George's sponsors stay Pepsi takes over as NBA sponsor Beacons deliver the message World Congress: Setting the scene 5 Questions: VenueNext CEO Plugged In: Rishi Nigam, Americrown The Lefton Report: NFL and daily fantasy What marketers can learn from baseball Bright House joins Orlando City roster
SBJ/December 3-9, 2012/People and Pop CulturePrint All
Ohio State University named Dan Cloran executive associate athletic director of development. Cloran was senior director of development and alumni relations at OSU.
The University of Maryland named Marvin Lewis associate athletic director for business. Lewis was senior associate athletic director for finance and administration at Georgia State University.
Rick Mazzuto stepped down as athletic director of Cal State Northridge.
The ECHL hired Todd Merton as director of marketing and licensing. Merton was director of corporate sales, merchandise and game operations for the South Carolina Stingrays.
The National Steeplechase Association named Guy Torsilieri, Dwight Hall, R. Reynolds Cowles Jr., Bill Gallo Jr., R. Barry Watson, Kate Dalton, Sean Clancy and Richard Valentine to the Steeplechase Safety Task Force.
Front Row Marketing Services hired Lee Stacey as senior vice president of sales and marketing. Stacey was executive vice president at General Sports and Entertainment.
NBC Universal promoted Dan Lovinger to executive vice president of cable ad sales, Mark Miller to executive vice president of ad sales for the NBC Universal News Group and Peter Naylor to executive vice president of ad sales for NBC News Digital, and hired Alison Tarrant as executive vice president of client solutions and Trish Frohman to lead an ad sales strategy group.
The North American Soccer League’s San Antonio Scorpions named Howard Cornfield general manager. Cornfield was managing director of Beacon Sports Properties International.
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Las Vegas was again the site for the Motorsports Marketing Forum, bringing together executives from across motorsports and bringing in some voices from outside the sport for panels, presentations and networking.
All photos by Kristina Paumen / Limelight Photography
Katherine Flee of FedEx, Paul Bamundo of Subway and Dave Grant of Team Epic
Luke Gilbert of Dover International Speedway and Ty Norris of Michael Waltrip Racing at an event reception
Jon Miller of NBC Sports was among the media executives discussing motorsports and its place in the larger sports TV rights marketplace.
Patrick Sandusky gave some insight on how the U.S. Olympic Committee responds to controversial situations.
Newly crowned Sprint Cup Series champion Brad Keselowski led off the proceedings with a One-on-One interview. Of his future in motorsports, Keselowski said, “I want to be a leader in the sport. I think you can be a leader in the sport without being a car owner.”
John Seifert, chairman and CEO of Ogilvy & Mather North America, discussed “Maneuvering Your Brand in an Ever-Changing Marketplace.”
Bruce Mosley of Retail Sports Marketing and Steve Harrison of Grand-Am Road Racing
Courtney Boggs, Shannon Branson and Lisa Pfeiffer of JMI
March of Dimes honorees
The 29th annual March of Dimes Sports Luncheon was held on Nov. 28 the Waldorf Astoria in New York and raised $850,000 for the nonprofit organization. Joining luncheon committee chairman and CBS Sports President Sean McManus (far right) are, from left: honorees Curtis Martin, Pro Football Hall of Fame inductee; Mary Wittenberg, New York Road Runners CEO; and Tony Petitti, president and CEO of MLB Network.
Photo by:HECHLER PHOTOGRAPHY
Maui's 'board' members
At the EA Sports Maui Invitational on Nov. 20 (from left): EA Sports’ Carolyn Feinstein; tournament chairman Dave Odom; former Virginia star Ralph Sampson, who now works for the Phoenix Suns; Josh Lesnik and Steve Skinner of KemperLesnik; and Brother Bernie Ploeger, Chaminade University president. The tourney marked the 30th anniversary of Chaminade’s upset of Sampson’s No. 1 Virginia team.
Photo by:EA SPORTS MAUI INVITATIONAL
Celtics on Demand
Comcast announced a new season of programs available as part of Celtics on Demand on Nov. 14. From left: the Celtics’ Rich Gotham, Comcast’s Steve Hackley, Celtics hall of famer Bob Cousy, the Celtics’ Wyc Grousbeck, Comcast’s Bill Bridgen and the Celtics’ Ted Dalton.
Photo by:BRIAN BABINEAU
Cycling for dollars
The Dolphins Cycling Challenge gave $2.2M to the Sylvester Comprehensive Cancer Center on Nov. 25. University of Miami President Donna Shalala shakes hands with Miami Dolphins owner Stephen Ross as event CEO Michael Mandich looks on.
Photo by:MIAMI DOLPHINS
Travelers Championship raises $1.15M
At the Travelers Championship Charity Celebration on Nov. 13 at TPC River Highlands in Cromwell, Conn. (from left): Frank Longobardi, CohnReznick managing partner; Nathan Grube, Travelers Championship tournament director; Andy Bessette, Travelers EVP and chief administrative officer; Jim Calhoun, former UConn men’s basketball coach; and Ray Lamontagne, The Hole in the Wall Gang Camp chairman of the board. The 2012 tournament generated $1,154,000 for more than 100 charities throughout the region, the PGA Tour event announced.
Photo by:TRAVELERS CHAMPIONSHIP
Globalization panel at Columbia
Discussing globalization of sports at the seventh annual Ivy Sports Symposium at Columbia University in New York City on Nov. 16 were (from left) Peter Luukko, Comcast-Spectacor president; Simon Cummins, managing partner of global sports practice for Odgers Berndtson; Peter Moore, Electronic Arts COO; David Falk, founder and CEO of Falk Associates Management Enterprises; Heidi Ueberroth, president of NBA International; and Bob Bowman, president and CEO of MLB Advanced Media.
LPGA dinner guests
Before the LPGA Tournament Owners Association Year-End Partnership Dinner last month in Naples, Fla. (from left): the LPGA’s Jon Podany and Natalie Gulbis, Rolex’s Peter Nicholson, RR Donnelley’s Rick Ryan, Alexandra Gasser of Rolex Geneva and the LPGA’s Michael Whan.
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Richardson is co-founder and CEO of FanBridge, a marketing platform for fan audiences that touts 650 million unique fans managed. Through social media management techniques, tools for landing pages, and mobile extensions, FanBridge and Richardson look at how organizations can build stronger fan relationships — today and going forward.
Photo by:MARC BRYAN-BROWN
What’s the goal: Part of what a lot of our platforms are looking to do, and I think what organizations are doing, is trying to understand a better sense of the lifetime value of a fan and then reverse engineer from that the methods to essentially maximize that function.
What’s new: An increasing proliferation of content creation. And a lot of times the sources of that content are increasingly direct to the influencers themselves: to the athletes, to the teams. … It’s really coming from the voice of the players.
What that means for content: That proliferation is coming with greater investment into higher quality content and having that content be more compatible for more devices.
What about revenue?: As people increase that investment, we’re really seeing massive opportunities in terms of a new question, which is, “How am I monetizing and developing lifetime value models for my fans across this content over time?” And so the technology that is building around that is very successful.
The challenges with teams: When push comes to shove, the way a lot of these organizations are still built is, marketing lives in silos, so you have social media teams and then you have separate kinds of email management teams. When we first started in 2006, that was a real issue in terms of penetrating sports: the idea of bringing these worlds together to create a unified fan profile and market the experience around them.
Is it changing?: What we’ve done is notice that awareness and kind of them wanting to learn and test, [to] turn into this understanding of, “Maybe we need to build a smarter marketing team within our organization.”
When Marvin Miller, who led the MLB Players Association from its inception in 1966 until 1982, died Nov. 27 at the age of 95, sports labor lost a legendary figure. His successor at the MLBPA, Don Fehr, now the head of the NHL Players’ Association, eloquently summed up Miller’s importance to sports business when he accepted the Champion of Sports Business honor on Miller’s behalf at a March 2011 ceremony. Some of Fehr’s remarks on that day are presented here.
Miller giving an interview in 2011.
Photo by:PATRICK E. MCCARTHY
Don Fehr spoke about Marvin Miller in 2011.
Photo by:GORT PRODUCTIONS
And I’ll tell you just one story about that, which taught me how true it was. In 1981, in the spring — this is before the strike began that year — we’re having negotiations and something occurred in which it was suggested that
From top photo: Miller in 1966. With players, including Joe Torre (center), and Dick Moss (right) in 1972. Meeting with the Mets in 1980; strike press conference in 1981; and with MLBPA executive director Michael Weiner and Fehr in 2012.
Photos by:AP IMAGES
To have that level of confidence in your membership and to tell them that you have that level of confidence, I think tells you an awful lot about the organization that he built. As his remarks in the video suggested, solidarity does not come about by accident. Internal cohesion and consensus does not come about by accident. You have to work at it.
The last thing I would say, in that regard, was that you need to make sure the players understand that when it comes to union-management relations, they approach the owners not as supplicants and not as disposable employees, but as equals. That’s what the bargaining table is about. And if you can do that, you can succeed. And the respect and admiration that I think Marvin enjoys 29 years after he retired is a pretty good testament to the accomplishments that he had.