SBJ/December 3-9, 2012/Coast to Coast

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  • Coast to Coast


    Tickets, ranging from $20 to $100, helped raise more than $500,000 for relief funds.
    NHL players face off for Sandy
    Atlantic City’s Boardwalk Hall held a charity game Nov. 24 featuring NHL players to raise money for victims of Hurricane Sandy. The game, dubbed Operation Hat Trick, drew a sellout crowd of 10,792 and featured more than 30 players, mostly from the Philadelphia Flyers, New York Rangers and New Jersey Devils.

    Bisons revamp logo

    The Class AAA Buffalo Bisons unveiled a new logo to mark their new affiliation with the Toronto Blue Jays. Designed by ADPRO
    Sports of Buffalo, the logo features the return of a red-white-blue color scheme for the franchise, along with mascot Buster Bison. The colors are an updated version of the popular red and navy blue colors the team used upon their debut at Coca-Cola Field 25 years ago.


    Cubs pick hometown agency

    The Chicago Cubs selected Schafer Condon Carter of Chicago as the team’s ad agency of record. The account was previously handled by Brooklyn Brothers of New York. The 80-person SCC shop has begun strategic planning and new campaign development for the Cubs’ 2013 season.

    Game will go on at Kyle Field

    All Texas A&M University home football games will remain at Kyle Field during an upcoming major renovation, according to a Bryan-College Station Eagle report. The project will be performed in three phases with a potential cost of up to $225 million for each phase. The deadline for completion of the project is Aug. 1, 2016.

    County OKs UNLV property deal

    Clark County commissioners unanimously approved an agreement between the county and UNLV regarding some 60 acres of county property that UNLV needs for development of a mega-event center, according to a Las Vegas Sun report. The approval is another step toward realizing a 60,000-seat on-campus domed stadium.

    ATP event gets new name

    The ATP tournament in Memphis, most recently known as the Regions Morgan Keegan Championships, is becoming the U.S. National Indoor Tennis Championships, according to a Memphis Commercial Appeal report. Event owner Sharks Sports & Entertainment said the new name is part of a long-term branding initiative. The 2013 event is scheduled for Feb. 18-24.

    Triathlon event gets fresh sponsor

    Online underwear retailer Freshpair is the new title sponsor of the Underwear Run, held the Friday evening of New York City Triathlon weekend. That event is scheduled for July 12-14 next year. The Freshpair Underwear Run will take place in Central Park, with competitors finishing at the triathlon finish line. Precision Sports Entertainment developed the sponsorship program.

    Pirates build renewals with SAS

    The Pittsburgh Pirates have increased their season-ticket renewals by 6 percent following their initial year of work with SAS Analytics. The club signed with SAS a year ago, and after various customer surveys and predictive modeling, the Pirates were able to make the sales gains despite a record 20th consecutive losing season in 2012.

    Visitors bureau taking over commission

    The Sacramento Convention & Visitors Bureau is taking over the operations of the Sacramento Sports Commission. The commission was disbanded by the Sacramento City Council in the wake of the commission failing to repay money it borrowed to bring the World Masters Athletics Championship to the city in 2011.

    Fans can rank their favorite Candlestick Park moments.
    Niners’ new site open for voting

    The San Francisco 49ers launched, a site through which fans can vote for their 10 favorite moments at the team’s longtime stadium. The 49ers are moving to a new stadium in Santa Clara in 2014.

    Awards show renamed for Musial

    The National Sportsmanship Awards are being renamed in honor of St. Louis sports icon and Cardinals hall of famer Stan Musial. Hosted annually by the St. Louis Sports Commission, the National Sportsmanship Awards celebrate the greatest moments and stories of sportsmanship from around the country. The awards will now be known as The Musial Awards.

    Ballpark gets Arm & Hammer name

    The Trenton Thunder’s ballpark has a new name. The 6,440-seat stadium that’s home to the New York Yankees’ Class AA affiliate will now be known as Arm & Hammer Park, after the brand of cleaning products owned by Princeton, N.J.-based Church & Dwight Co. Financial terms of the 20-year agreement were not disclosed. The stadium previously was known as Waterfront Park.


    Bank to wrap up team takeover

    Bahrain-based investment bank GFH Capital will complete a 100 percent takeover of Leeds United on Dec. 21, according to a London Daily Mail report. Team owner Ken Bates, 80, who took control of the club nearly eight years ago, confirmed that the first part of the takeover had been completed.

    Arsenal extends Emirates contracts

    Arsenal FC signed $241 million worth of shirt sponsorship and stadium naming-rights deals with Emirates, according to a Financial Times report. The five-year deals are extensions of existing contracts with Emirates for the EPL club.

    TV channel sponsoring outdoor game

    Austrian-based TV channel ServusTV will be the first official title sponsor of the German Hockey League’s inaugural outdoor Winter Game. The Jan. 5 game at Stadium Nuremberg will feature the Nuremberg Ice Tigers and the Eisbären Berlin.

    Hertz on Panthers sleeves next year

    National Rugby League club Penrith Panthers signed car rental company Hertz as the club’s sleeve sponsor for the 2013 and 2014 seasons. Panthers player Sam McKendry will represent the club as the ambassador of the partnership.

    ANZ extends Rolex Masters deal

    Australian bank ANZ extended its sponsorship of the Shanghai Rolex Masters tennis tournament as its international banking and finance partner for the next five years. The current agreement, which qualifies as a “diamond sponsorship,” is in its fifth year.

    Grand Prix still losing money

    The Korean F1 Grand Prix racked up substantial operating losses in October, according to a Reuters report. Race organizers revealed that the South Korea race, first run in 2010, returned operating losses of $36.4 million. In 2010, the race had a loss of about $67 million, while the 2011 edition led to an operating loss of about $56 million.

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