SBJ/November 26-December 2, 2012/Reader Survey

You and the industry, Reader Survey 2012

Outlook for the sports business over the next five years

Very optimistic 47%
Somewhat optimistic 43%
Neither optimistic nor pessimistic 7%
Somewhat pessimistic 3%
Very pessimistic 0%

Responses 1,304

Most powerful brand in sports

ESPN 33%
Nike 33%
N.Y. Yankees 16%

Responses 1,299


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Most marketable athlete

Peyton Manning 18%
LeBron James 15%
Tom Brady 12%
Robert Giffin III 10%
Derek Jeter 10%

Responses 1,277

Most influential person in sports business

Roger Goodell 40%
John Skipper 16%
Bud Selig 6%
Tim Leiweke 5%
David Stern 5%

Responses 1,292


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Biggest threat to sports

Rising ticket prices 27%
Improvements to the in-home viewing experience hurting attendance 24%
Inflated athlete salaries 14%
Integrity of the game 12%

Responses 1,297


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Biggest sports business story of the year

London Olympics 22%
NCAA hits Penn State with severe penalties in the Jerry Sandusky case 18%
Los Angeles Dodgers sold for $2.15 billion to Guggenheim Baseball Management 14%
College football agrees to a playoff 12%

Responses 1,298

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