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SBJ/November 26-December 2, 2012/Reader Survey
Sponsorship, Reader Survey 2012
Published November 26, 2012, Page 17
Most OVERPRICED major sports property
| NFL | 29% |
| NASCAR | 16% |
| MLB | 10% |
Responses 613
Most UNDERPRICED major sports property
| MLS | 17% |
| NHL | 15% |
| UFC | 7% |
| No opinion | 18% |
Responses 613
MOST VALUABLE property assets in a typical sports sponsorship package
| Exclusivity | 44% |
| Intellectual property (team/league marks, etc.) | 40% |
| Branded content | 23% |
| Hospitality/tickets | 19% |
| Athlete rights and appearances | 17% |
| Advertising inventory | 17% |
| Rights to property's business in the category | 12% |
| Signage | 9% |
Note: Readers could make two selections.
Responses 622
LEAST VALUABLE property assets in a typical sports sponsorship package
| Signage | 30% |
| Hospitality/tickets | 29% |
| Athlete rights and appearances | 25% |
| Rights to property's business in the category | 22% |
| Branded content | 17% |
| Advertising inventory | 16% |
| Exclusivity | 13% |
| Intellectual property (team/league marks, etc.) | 10% |
Note: Readers could make two selections.
Responses 612
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Corporate sponsor you would most want aligned with your property
| Nike | 39% |
| Apple | 26% |
| Coca-Cola | 22% |
| Anheuser-Busch | 19% |
| American Express | 12% |
| Visa | 12% |
Note: Readers could make up to three selections.
Responses 618
Property a corporate sponsor would most want to identify with
| NFL | 53% |
| MLB | 9% |
| PGA Tour | 8% |
Responses 624
Don Muret / Staff
Compared to before the recession, how important is hospitality/tickets in a sponsorship package?
| More important | 34% |
| Less important | 25% |
| About the same | 35% |
| No opinion | 6% |
Responses 619
