SBJ/November 26-December 2, 2012/Reader Survey

Your take on the sports business

Presenting the results of the 8th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey

It was your chance to sound off, and you responded. Readers cast more than 1,300 votes, weighing in on more than 100 questions that spanned all facets of the industry.

Among the highlights:

Rising ticket prices again drew the most votes when readers were asked to identify the biggest threat to sports. However, readers also clearly identify the threat that improvements to the in-home viewing experience pose to game attendance. Nearly a quarter of readers voted that as the next-biggest problem for sports, a gain of nearly 10 percentage points compared with our 2011 survey.

When at the game, wireless connectivity matters. Big time. Improving Wi-Fi networks was the top suggestion that readers gave to facilities for improving the fan experience, even over parking and concessions pricing. And speaking of concessions pricing: Readers said they start to get squeamish when beer prices reach the $7 to $8 range.

Readers saw concussions as the biggest threat to the NFL, even over rising ticket prices and improved technology for at-home viewing. In fact, more than half said they would not want their child to play full-contact football because of the threat of concussions.

However, when it comes to the NHL, readers still liked their hard knocks. Nearly 75 percent said fighting is a part of the game and should not be banned by the league.

When looking over the fine print in sponsorship agreements, readers said that exclusivity is the most important inventory in such deals. The least important? Signage.

Best uniforms? Readers loved the pinstripes, easily crowning the New York Yankees as the team with the best unis and logos.

Finally, readers didn’t appear to be early adapters of live mobile video. Nearly 40 percent said they had watched live video of a sporting event on a mobile device only one to five times in the last three months, while 32 percent said they had never done so during that time.

Once again, Turnkey Sports & Entertainment provided the technical expertise for the survey, setting up an online site where readers could vote and then tabulating the results. The survey was conducted Oct. 8-26.

The highlights that follow show only the top vote-getters for each of the questions. Look for additional coverage this week at SportsBusinessDaily.com.

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