World Cup revenue expected to top $110M ESPN looks for X Games bids ESPN plays with hockey technology Top Rank to go it alone on Pacquiao bout U.S. Open ratings falter Gymnastics tour cashing in Nearest restroom? Ask Pepper Grey Goose steps up branding around Open Firm wants U.S. to host ’21 rugby event Bristol eyes other events after Battle
SBJ/November 26-December 2, 2012/Events and Attractions
Big Ten to partner with Fox Sports for football fan festival
Published November 26, 2012, Page 49
Dr Pepper is returning as the presenting sponsor.
“Just about every major sporting event these days is about more than the time from the starting whistle to the final whistle,” said Big Ten Deputy Commissioner Brad Traviolia. “People are spending good money on tickets, transportation and lodging. We want them to have a good experience.”
The event will be held at the Indiana Convention Center Nov. 30-Dec. 1. More than 30,000 people attended last year’s Fan Fest. “We’re expecting similar numbers this year,” Traviolia said.
The floor is opening earlier this year, at 3 p.m. Last year, it opened at night after an invitation-only gala.
People with championship game tickets get in free, as do veterans. Prices for those without game tickets are $8 for adults and $4 for children.
Allstate, Nissan, Ford and the Big Ten Network will sponsor interactive exhibits and giveaways.