New sponsor, renewal for NASCAR Medallion starts sales arm, hires Downes The Lefton Report: Licensees like repeat Russo forms boutique agency Retreat introduces IMG to WME Jets, FanDuel deal starts at Super Bowl ScoreBig gets place with Ticketmaster Tough Mudder adds A-B, Chipotle 7Up to debut as Winter X Games sponsor H&R Block signs multiyear NBA deal
Upcoming Conferences and Events
SBJ/November 19-25, 2012/Marketing and Sponsorship
P&G marketer Palmer no longer with company; replacement not yet named
Published November 19, 2012, Page 5
Palmer, a 13-year marketer at the consumer packaged goods company, was one of 5,700 employees who took a company buyout offer.
|David Palmer, who worked for the company for 13 years, took a buyout offer.
Palmer joined P&G’s sports marketing group in 2008 after working for two years as a brand manager on Gillette’s personal care business. He assisted in negotiations on the company’s NFL and U.S. Olympic agreements.
After Jason Dial left P&G in 2010, Palmer was promoted to head of North America sports marketing. He led negotiations on P&G’s deal in 2010 to become a worldwide Olympics sponsor and a member of The Olympic Partner program. He went on to oversee the company’s Olympic marketing efforts, working with 22 brands across more than 180 countries worldwide. The effort was credited with helping deliver a $500 million increase in sales.
Palmer said he plans to take some time off and spend the holidays with his family.
He is based in Cincinnati. Three of his four children are in elementary school. He will begin looking for his next career opportunity next year.
“I’m going to look at the options and see what’s out there,” Palmer said. “It may be in sports. It may be in regular marketing. I have the ability to do both, and I just need to see what’s out there.”