SBJ/November 19-25, 2012/Marketing and Sponsorship

P&G marketer Palmer no longer with company; replacement not yet named

David Palmer, Procter & Gamble director of global sports marketing, left the company at the end of October, and P&G hasn’t named a replacement.

Palmer, a 13-year marketer at the consumer packaged goods company, was one of 5,700 employees who took a company buyout offer.

David Palmer, who worked for the company for 13 years, took a buyout offer.
Photo by: SHANA WITTENWYLER
“I had a great time at P&G, learned a lot and worked with some really good people,” Palmer said. “Any time you make a decision like this, it’s something you think through. From a personal perspective and what I want to do in the future to grow and for my family, this is what’s right for me.”

Palmer joined P&G’s sports marketing group in 2008 after working for two years as a brand manager on Gillette’s personal care business. He assisted in negotiations on the company’s NFL and U.S. Olympic agreements.

After Jason Dial left P&G in 2010, Palmer was promoted to head of North America sports marketing. He led negotiations on P&G’s deal in 2010 to become a worldwide Olympics sponsor and a member of The Olympic Partner program. He went on to oversee the company’s Olympic marketing efforts, working with 22 brands across more than 180 countries worldwide. The effort was credited with helping deliver a $500 million increase in sales.

Palmer said he plans to take some time off and spend the holidays with his family.

He is based in Cincinnati. Three of his four children are in elementary school. He will begin looking for his next career opportunity next year.

“I’m going to look at the options and see what’s out there,” Palmer said. “It may be in sports. It may be in regular marketing. I have the ability to do both, and I just need to see what’s out there.”

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