SBJ/November 12-18, 2012/People and Pop Culture
Thinking back, looking ahead: Ed Goren
From a brick to the head to launching Fox Sports, never a dull moment
Published November 12, 2012, Page 34
|At Cowboys Stadium for the Fox Sports news conference at Super Bowl XLV in 2011
■ After such a long career in sports, it's interesting that you actually got your start in news.
Goren: My dad probably gave me the best advice. He said, “Don’t go into sports. I know you know sports. Get a job in news and learn what a story is about. Learn how to tell a story. Hone your writing skills.” So in the fall of 1966, I started out as a copy boy at CBS News, and I spent a couple of years there.
■ What do you remember most about your time in the news business?
■ You spent more than two decades at CBS Sports. But it was your decision to help launch a new network in Fox Sports in 1994 that must have been the most exhilarating.
Goren: If you go back to 1993, Dick Ebersol and NBC were making a lot of noise that they felt they were overpaying for an AFC package. Along the way, the common belief was that this upstart network with a maverick leader in Rupert Murdoch was going after the NBC package. I don’t know why, but at some point I got it into my head that if this Rupert Murdoch was the maverick that everyone said he is, the riverboat gambler that everyone says he is, why would he go after the second-best package and overpay to get it? If he’s overpaying, why not overpay for the best package?
■ How did you get the Fox Sports job?
|Goren with the NFL’s Roger Goodell (left) and former boss David Hill
■ How has your job changed over the years?
Goren: I had a luxury. I got to work with David Hill. I know he’s quirky. I know he’s hard to understand. But he is a producer. To have a boss who is a producer made my job so much easier. In my 18 or 19 years, I focused on one thing: My pride and joy, my focus every day, was Fox Sports. Yes, we spun off and had the regional sports networks and Speed. I had the luxury of just focusing on Fox Sports. For Randy Freer and Eric Shanks, now that there’s a consolidation of all the sports entities, [they] have a much bigger job and a much more difficult job. That has changed.
■ Where else have you seen changes?
|Goren introduces Jimmy Johnson as a member of Fox Sports’ NFL pregame show in 1994.
■ On industry panels over the years, you frequently referred to yourself as a “Luddite” — that is, someone who wanted to focus on TV rather than the digital business. Is that still true?
Goren: I’m still a Luddite. But I have two organizations that are looking to create digital product that have asked me to join them. I’m not quite the Luddite that I was back then. But I haven’t grown that much, either. I still have to call my son to figure how to run a DVD at home.
■ What advice can you give to people starting out in the business?
Goren: Get started before you get started. While you’re still in college, go volunteer at the local station. At the nearest football or baseball game taking place that weekend, get hired as the runner. There are a lot of talented producers. But the best of them have great people skills. Here you are as a producer, and you’re in charge. You have to be able to convince your high-priced talent that this is the direction that we’re going on the show or in the opening. Or make it their idea. But people skills are critical in every business. In the heat of battle, in a television truck live, you better have great people skills.