New sponsor, renewal for NASCAR Medallion starts sales arm, hires Downes The Lefton Report: Licensees like repeat Russo forms boutique agency Retreat introduces IMG to WME Jets, FanDuel deal starts at Super Bowl ScoreBig gets place with Ticketmaster Tough Mudder adds A-B, Chipotle 7Up to debut as Winter X Games sponsor H&R Block signs multiyear NBA deal
Upcoming Conferences and Events
SBJ/October 29-November 4, 2012/Marketing and Sponsorship
Valvoline newest NTRA sponsor
Published October 29, 2012, Page 8
The Valvoline logo will appear in NTRA advertising and on its website and Valvoline will offer discounts to NTRA member tracks, track employees and farms, said Bryan Pettigrew, NTRA senior vice president. Pettigrew oversees the group purchasing program, NTRA Advantage, and NTRA sponsorships. He declined to provide financial details.
Valvoline joins NTRA’s current marketing and group purchasing partners UPS, John Deere Worldwide, Office Max and Sherwin Williams.
Pettigrew said the NTRA was close to finalizing a deal with an automaker, but declined to comment further.
The NTRA’s access to farms was of interest to Valvoline, which produces special motor oils designed for farm vehicles and equipment.