The Lefton Report: Locking up Longhorns A title sponsor with absorbency Bruin Sports hires Abrutyn from IMG NASCAR asks $1B, 10 years Wheaties strikes PBA League deal Financing to aid Mission’s marketing Subway switches race teams with Edwards Schneider in spotlight at Vegas arena The Lefton Report: NFL to split autos? Learfield to merge licensing firms
Upcoming Conferences and Events
SBJ/October 29-November 4, 2012/Marketing and Sponsorship
Valvoline newest NTRA sponsor
Published October 29, 2012, Page 8
The Valvoline logo will appear in NTRA advertising and on its website and Valvoline will offer discounts to NTRA member tracks, track employees and farms, said Bryan Pettigrew, NTRA senior vice president. Pettigrew oversees the group purchasing program, NTRA Advantage, and NTRA sponsorships. He declined to provide financial details.
Valvoline joins NTRA’s current marketing and group purchasing partners UPS, John Deere Worldwide, Office Max and Sherwin Williams.
Pettigrew said the NTRA was close to finalizing a deal with an automaker, but declined to comment further.
The NTRA’s access to farms was of interest to Valvoline, which produces special motor oils designed for farm vehicles and equipment.