SBJ/October 29-November 4, 2012/Marketing and Sponsorship

Valvoline newest NTRA sponsor

Valvoline has signed a one-year agreement with the National Thoroughbred Racing Association to become a national partner in a deal that includes advertising and exposure in the horse racing trade organization’s group purchasing program serving 41 racetracks and 32,000 horse breeding farms across North America.

The Valvoline logo will appear in NTRA advertising and on its website and Valvoline will offer discounts to NTRA member tracks, track employees and farms, said Bryan Pettigrew, NTRA senior vice president. Pettigrew oversees the group purchasing program, NTRA Advantage, and NTRA sponsorships. He declined to provide financial details.

Valvoline joins NTRA’s current marketing and group purchasing partners UPS, John Deere Worldwide, Office Max and Sherwin Williams.

Pettigrew said the NTRA was close to finalizing a deal with an automaker, but declined to comment further.
The NTRA’s access to farms was of interest to Valvoline, which produces special motor oils designed for farm vehicles and equipment.

— Liz Mullen

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