Center Operating Co., the firm that runs the Dallas arena for the NBA Mavericks and NHL Stars, created the position of chief revenue officer last year, 10 years after the facility opened in 2001. Green was hired to take on that new challenge.

Green has strong ties to the local sports industry. She spent three years with the North Texas Super Bowl XLV Host Committee as vice president and chief operating officer. Prior to that, she worked 11 years in sports marketing for the Dallas Convention and Visitors Bureau.

“The arena is one of the busiest in the country, with 190 events annually,” said Green, thinking back to her start at Center Operating Co., “but we were facing a recession and the opening of Cowboys Stadium; the Stars did not have an owner and were in bankruptcy; the NBA was headed for a lockout. A lot of negative influences.”

Twelve months later, in her role as what she calls “change agent,” Green has hired new sales representatives and signed deals for new CRM, email marketing and prospect-management systems, embracing new technology to give staff the tools they need to sell more suites and club seats.

“We have sold more suites to this point than we did all of last year,” Green said. “I feel good about where we started and how we’re pacing for our renewals.”