SBJ/October 8-14, 2012/Game Changers

Game Changers: Danielle Maged

Photo: GERALDIN ABDOO PHOTOGRAPHY
Maged’s favorite team is the New York Jets, and she is a
self-professed “frustrated lifelong Knicks fan.”
Danielle Maged
StubHub
Global Head, Partnerships and Business Development
Danielle Maged has seen StubHub evolve from a renegade brand to the preferred choice of ticket buyers on the secondary market. Now the company’s global head of partnerships and business development, Maged’s ties to the business date to 2002, when she worked for the company as a consultant after stints with Madison Square Garden, ESPN International and the NBA. She joined StubHub full time in 2006. One year later, she played a lead role in StubHub signing a landmark five-year deal with MLB Advanced Media to be Major League Baseball’s exclusive secondary ticketing provider.

Under Maged’s leadership, StubHub now has more than 70 secondary ticketing deals with teams and colleges in the U.S. and overseas. Those deals are separate from the business individuals bring to the company by putting their tickets up for resale on StubHub.com. When the company launched in 2000, an average of four tickets was purchased each day. This year, the company is on pace to sell one ticket every second. “We took a dialogue that has previously existed between a team or a venue and a season-ticket holder and ticket buyer and inserted ourselves squarely in the middle of this,” Maged said. “We were considered a very disruptive link in the chain.”
— Don Muret
  • Biggest professional disappointment: That the New York Knicks made their Cinderella run to the NBA Finals in 1999 when I was working at Madison Square Garden but couldn’t pull off victory. I am a frustrated lifelong Knicks fan.
  • What advice would you give to yourself 10 years ago?: A fulfilling career is not necessarily linear. Always be open-minded about opportunities, take chances early in your career, and be ready to take the less-traveled path.
  • Woman in sports business you’d most like to meet: Bea Perez from Coca-Cola. I continue to be utterly impressed with her career, risk-taking and apparent balance.
  • The biggest challenge I face working in the sports business is …: The natural tension between how things were done before and the impact of a disruptive link to an existing value chain.

WHAT OTHERS ARE SAYING

“She impressed me from day one with her strong work ethic, intelligence and ability to always make work fun; a wicked sense of humor. She is a technological leader among sports executives.”

  • Adam Silver, NBA deputy commissioner
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