SBJ/October 8-14, 2012/Facilities

Paciolan providing ticketing platform for IMG Tickets

Paciolan has signed an eight-year deal with IMG Tickets to provide a full-service ticketing platform for the Florida company.

IMG Tickets is a regional ticketing distributor based in Coral Gables, Fla., that handles ticketing for 20 events. Several are in golf and tennis, including the Sony Open, the BB&T Atlanta Open, the New Haven Open at Yale and the Travelers Championship.

Under the terms of the deal, Paciolan keeps a share of revenue for each ticket IMG Tickets sells online, said Bill Pierce, IMG Tickets’ vice president of ticketing.

IMG Tickets, which previously worked with AudienceView, switched vendors because Paciolan provides the company with the ability to create a richer experience for consumers buying tickets online with branded messages customized for each event, Pierce said.

The services Paciolan provides extend to print-at-home tickets and mobile scanning of tickets at the venues where IMG Tickets operates. The list covers tennis centers and golf courses as well as parks and beaches for food and wine festivals in New York and Miami.

IMG Tickets had print-at-home capabilities with its prior vendors but did not use the technology, Pierce said.

“The biggest difference is the confidence in [Paciolan’s] access control scanning platform, which coincides with using print-at-home tickets,” he said.

IMG Tickets is a division of sports marketer IMG, which has owned the ticketing distributor for seven years. Most of the events IMG Tickets has deals with are not affiliated with IMG corporate. The exceptions are the Bank of the West Classic tennis tournament and the PGA Tour’s Deutsche Bank Championship, both IMG properties.

Pierce has worked for the ticketing distributor since 1991, when he served as ticket manager for the former Lipton International Players Championships, now the Sony Open.

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