What marketers can learn from baseball Sutton Impact: On the elevator Cartoon: Tiger's impact From the Field of Fan Engagement From the Executive Editor: Braves development Case for college athletes as employees Cartoon: Exclusively Indiana Cartoon: Law and order league The life and times of Steve Greenberg Sponsorship and driving social change
Upcoming Conferences and Events
SBJ/September 24-30, 2012/Opinion
Sabol’s vision will endure
Published September 24, 2012, Page 27
Steve Sabol, the creative force behind NFL Films, saw pro football as none had seen it before. His vision — a football spiraling slowly into a receiver’s hands, set to a musical score, and at times even a poem — became America’s vision of what would become its most popular sport. His work chronicled the game with both drama and humor.
Sabol’s death came 18 months after he was diagnosed with an inoperable brain tumor. Though frustrated by symptoms that sometimes made it difficult to converse, he continued to work, overseeing films created by the producers, directors and editors who he hired and mentored.
When we named him to our Champions class of 2012 in March, he consented to two days of interviews, which he sat through with courage, grace and good humor. He wanted to talk about his company, and especially its people. And they wanted to talk about him.
Sabol spoke of their talent, their dedication and their loyalty. They spoke of his creativity, his spirit and his leadership. All spoke of their bond.
Steve Sabol was NFL Films. As long as it remains, so shall he.