SBJ/September 24-30, 2012/Franchises

The AEG Story

Key dates in how one of the biggest sports, entertainment companies was put together


June: Phil Anschutz becomes a major investor in Major League Soccer; when the league began its first season, in 1996, he owned the Colorado Rapids.
October: NHL board of governors unanimously approves the sale of the Los Angeles Kings to Anschutz and Ed Roski.


June: After serving four years as president of the Denver Nuggets, Tim Leiweke is named president of the Kings.


December: A 20-year, $116 million naming-rights deal is announced with Staples for the new AEG-owned arena in downtown Los Angeles. At that time, it was the most lucrative naming-rights deal in sports history.


October: AEG purchases the Los Angeles Galaxy from Los Angeles Soccer Partners for a reported $26 million.


October: The $400 million AEG-owned Staples Center opens.


AEG holds ownership stakes in nine pro teams in the U.S., including six MLS clubs: Fire, Rapids, United, Galaxy, MetroStars and Earthquakes. In addition to the NHL Kings, AEG owns stakes in the Lakers and AHL (N.H.) Monarchs.


June: The Home Depot Center, a $150 million, 125-acre development, opens in Carson, Calif.
September: AEG sells the Colorado Rapids to Kroenke Sports Enterprises.


November: Leiweke and owner’s representative Tim Romani solidify their 13-year relationship by forming a new company called Icon Venue Group, a joint venture between AEG and Romani Group.


December: AEG announces that the San Jose Earthquakes will move to Houston. The team is later renamed the Houston Dynamo.


March: AEG sells the New York/New Jersey MetroStars and a 50 percent stake in the team’s new stadium in Harrison, N.J., to Red Bull. The company had owned the team since 2001.


January: AEG’s Galaxy shocks the world by signing David Beckham to a five-year deal worth a reported $250 million.
January: AEG sells D.C. United to a group led by Victor MacFarlane and Will Chang for $33 million.
June: The AEG-operated O2 Dome opens in London. AEG owns and operates all three O2 venues in Europe.
September: AEG closes a deal to have Andell Holdings buy its Chicago Fire for a reported $35 million.
October: The $286 million AEG-operated Sprint Center opens in Kansas City. AEG invests $53.5 million into the project in return for a 35-year management contract. The arena does not have a major league sports tenant.
October: L.A. Live, a $2.5 billion, 4 million-square-foot sports, residential and entertainment district, opens in downtown Los Angeles. ESPN begins broadcasting the 1 a.m. ET edition of “SportsCenter” from there in 2009.
December: The NBA and AEG outline a joint partnership to operate the 18,000-seat basketball arena built for the 2008 Beijing Olympics. The two will jointly operate, manage and book the facility known as the Wukesong Indoor Stadium.


May: AEG buys part of Golden Boy Promotions, becoming the second-largest shareholder after Oscar De La Hoya.
May: AEG creates AEG Global Partnerships to focus on its international business. Todd Goldstein, who joined AEG in 1999, is named president.


October: Staples extends its naming-rights agreement for the Staples Center. The company’s original 20-year naming-rights agreement will now be extended in perpetuity, a first for a big league arena.
December: The NBA-AEG joint venture sells China’s first arena naming-rights deal. Shanghai’s $280 million arena will bear the Mercedes-Benz name.


January: AEG announces it has signed Farmers Insurance to a 30-year, $700 million naming-rights deal for a proposed football stadium in downtown Los Angeles, the biggest price tag for any naming-rights deal in the world.
July: AEG announces a deal to develop a $1.5 billion sports and entertainment complex in Moscow. The project, which will include a 45,000-seat soccer stadium and a 12,000-seat arena, is scheduled to open in 2016.
August: AEG officially launches Axs, its new ticketing company.


February: AEG creates a new division, AEG Sports, comprising 11 franchises and properties.
May: The $95 million BBVA Compass Stadium opens as the home to the MLS Houston Dynamo. AEG, team co-owner and stadium operator, financed two-thirds of the project, and brokered a 10-year, $20 million naming-rights deal.
June: After 17 years of ownership, Anschutz gets his hardware as the Kings win the Stanley Cup. Leiweke: “If you follow the chain, every decision we made in this company somehow goes back to the Kings. The Kings are the foundation we built this company off of.”

Return to top

Related Topics:


Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug