The ever-evolving menu MLS makes Topps its official card Faces and Places USA Golf launches site, seeks sponsors Richmond preps for 2015 UCI event NBA ready to discuss rights deal Scouting reports an online phenom Charlotte drag strip would host X Games People: Executive transactions From the Field of Marketing Advice
SBJ/September 17-23, 2012/People and Pop CulturePrint All
The San Diego Padres promoted Billy Gasparino to director of scouting.
The Houston Rockets promoted Gersson Rosas to executive vice president of basketball operations.
The San Antonio Spurs named Scott Layden assistant general manager. Layden was an assistant coach with the Utah Jazz.
The University of Alaska Fairbanks hired Gary Gray as athletic director. Gray was athletic director at Montana State University Billings.
America East Conference named Jared Hager director of strategic media.
Collegiate Consulting named Sean McLain general manager of ticket sales and services at Seattle University. McLain was manager of season-ticket sales for the Seattle Storm.
The University of Nebraska and the Huskers Athletic Fund named Jim Rose development officer for major gifts.
Belmont Abbey College named Stephen Miss athletic director. Miss is also the men’s basketball coach.
Jack Bishop will retire as athletic director at Central Washington University in June.
Binghamton University hired Mike McKercher as assistant athletic director for development. McKercher was a specialty sales representative for Depomed/Inventiv Health.
The University of Maryland named Kevin Glover associate athletic director and executive director of the M Club.
Colorado State University named Jason Layton senior associate athletic director for sales and marketing. Layton was senior director of business administration for the Tampa Bay Buccaneers.
The American Hockey League’s Albany (N.Y.) Devils promoted Joe Kronander to director of ticket sales.
Lynch Exhibits named Andy Bernstein manager of national sports business development.
Blake Sports Group named Craig Whaley director of business development and event services and Faith Richards athlete and business development coordinator.
Univision Communications named Christopher Furst executive vice president and chief information officer. Furst was executive vice president and chief information officer at NBC Universal.
Texas Motor Speedway named Rodney Scearce media relations coordinator. Scearce was public relations/community relations media coordinator for the Phoenix Suns.
England Rugby 2015 named Debbie Jevans chief executive. Jevans was director of sport for the London Organizing Committee of the Olympic and Paralympic Games.
Awards and Boards
New Media Institute gave Scarinci Hollenbeck the Standard of Excellence award.
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The Central Intercollegiate Athletic Association recently named Jacqie Carpenter commissioner. Carpenter spent almost a decade working in championships at the NCAA, where she was director of the Division I women’s basketball tournament in 2006 and joined the Division I men’s basketball staff in 2008. She spoke with SportsBusiness Journal staff writer Anna Hrushka.
■ New title: Commissioner, Central Intercollegiate Athletic Association.
■ Previous title: Director of championships and alliances, NCAA.
■ First job: Receptionist at a computer company.
■ Education: Bachelor of arts, psychology, Hampton University (1991); master of arts, sports management and administration, Temple University (1993).
■ Resides: Hampton, Va.
■ Grew up: Colorado Springs, Colo.
■ Executive most admired: Judy Sweet, former NCAA senior vice president for championships and education services.
■ Favorite vacation spot: I love the Caribbean islands. It doesn’t matter which one.
■ Last book read: “The Warmth of Other Suns.”
■ Favorite movie: “The Color Purple.”
■ Favorite musician/band: Will Downing.
■ What will be the biggest challenge in your new job?
Getting an inventory of everything we’re doing and everything we’re not doing. It’s important that we’re all on the same page on how we’re going to move forward.
■ What is the biggest risk you've taken in your career?
Whenever I don’t follow what my gut or spirit tells me, I’m taking a risk. I don’t want to say going into this position is courageous, but I went for this position with the intention that I would be the next commissioner. By speaking it and talking to people who maybe thought I was crazy, I was taking a risk.
■ What is your biggest professional accomplishment?
I was hired to build our Final Four community programs and work with our corporate sponsors to engage them in what we do for community programs. We went from a handful of programs in Detroit in 2009 to over 15.
■ What is your biggest professional disappointment?
My first job as a receptionist for a computer company. I had a master’s degree yet could not break my way into the industry. … It was extremely frustrating, but it taught me to be humble. I realized it was just as important to pick up the phone and speak politely to people as it was to make a big decision about an event or contract.
■ What is one story you are continuing to watch in the sports world today?
I’m always interested in the stories about higher education and athletics and how universities manage their athletic programs.
■ What is the one element you would like to see changed about the sports industry?
I’d like to see more minorities in leadership roles.
Mark Shuken is senior vice president and general manager of TWC Sports Regional Networks, which will launch two RSNs in Los Angeles on Oct. 1 with programming from the NBA Lakers and MLS Galaxy. Shuken, who previously ran Liberty Media’s RSNs, talks about the current market for media rights, particularly in Southern California.
Photo by:TIME WARNER CABLE SPORTS
On whether sports rights are nearing a cost ceiling: Everybody has to be more judicious than they are about where the right value proposition lies. As distribution companies look at investing in content, they’re making sure that they place the right bets on what is core to their business. Fortunately, for the regional sports networks in Los Angeles, it’s become clear that those are driving shareholder value and distributors’ value and driving fan value.
Can Los Angeles support five RSNs? That’s going to be up to the distributors and their fans. They’re going to have to make those decisions. Every distributor has to determine where the value proposition lies and where they have to make tough choices. It’s a question not so much of is there space for a certain number of regional sports networks, but in the overall economics of pay television: Where do you invest and what’s primary to that customer?
On cord cutting: Live regional sports seems to be the primary driver that supports the pay television and media landscape. Our networks are going to be totally focused on that live experience.
The sports media issue he’s following most closely: In recent years, we’ve talked about social media being a big deal. Now, what we’re seeing in all the media business is how accurate that is. Look at what we’re putting together. There are 18 million social media fans of the Lakers. There were tens of thousands of fans reaching out to us in September in advance of the launch that isn’t happening for another month. Being able to respond to what fans and communities of fans want, and the ability to adapt to that more quickly than ever before and learn from them more quickly than ever before is critical. It’s probably our biggest opportunity and the one we have to keep our ears and eyes open to.
Styling with the commish for Back to Football
NFL Commissioner Roger Goodell (center, back row) joined 32 fans, one for each NFL team, in the Back to Football Photo Day on Sept. 4. The fans, who got the opportunity through a Facebook contest, were flown to New York City and outfitted in Nike NFL looks by stylist Rachel Johnson.
Photo by:CHRISTIAN LANTRY
New Atlanta home for IMG College
Celebrating the opening of IMG College’s new Atlanta office are (from left) IMG College SVPs Mark Dyer and Kelli Hilliard; University of Georgia mascot Hairy Dawg; Phil Harrison, CEO of architect Perkins & Will; and Cory Moss, SVP and managing director of The Collegiate Licensing Co.
Photo:COURTESY OF SCOTT CULBERSON
Jerry Fawcett (left), HKS senior VP and associate principal, and TCU Athletic Director Chris Del Conte get ready for the Sept. 8 reopening of TCU’s Amon G. Carter Stadium, with upgrades designed by HKS.
Photo by:Enter DON MURET / STAFF
At the Republican National Convention last month in Tampa (from left): John Tatum, Genesco Sports Enterprises CEO; pollster and political consultant Frank Luntz; and Pete Coors, Molson Coors chairman and CEO.
Photo by:MARK TATUM
News Corp. and Big Ten Network rang Nasdaq’s closing bell Aug. 29 to mark the network’s fifth anniversary. From left: Fox Sports EVP Larry Jones, Big Ten Commissioner Jim Delany, Big Ten Network President Mark Silverman and Fox Sports Co-President Eric Shanks.
Photo by:BIG TEN NETWORK
After making his four captain’s selections to complete the U.S. Ryder Cup team, captain Davis Love III rang the closing bell Sept. 4 at Nasdaq. Outside Nasdaq MarketSite in New York City are (from left) PGA of America President Allen Wronowski, PGA VP Ted Bishop, Love, PGA Secretary Derek Sprague, PGA Honorary President Jim Remy, and PGA CEO Joe Steranka.
Photo by:MONTANA PRITCHARD / THE PGA OF AMERICA
The International Tennis Hall of Fame and Museum held its annual Legends Ball gala fundraiser Sept. 7 at Cipriani 42nd Street in New York City during the U.S. Open. From left: Hall President Stan Smith, Eugene L. Scott Award winner Chris Evert, Billie Jean King, hall Chairman Christopher Clouser and Polly Scott, wife of late Tennis Week founder Gene Scott.
Photo:COURTESY OF INTERNATIONAL TENNIS HALL OF FAME AND MUSEUM
A panel moderated by marketing professor Darin White of the Brock School of Business examined the business of sports at a Samford Business Network Birmingham meeting and breakfast Aug. 29 at the Harbert Center in Birmingham, Ala. From left: Bennie Seltzer, Samford men’s basketball coach; Samford Athletic Director Martin Newton; Robbie Robertson, The Colonnade Group president and CEO; and George Dennis, Talladega Superspeedway senior director of sales and marketing.
Photo by:CAROLINE SUMMERS / SAMFORD UNIVERSITY
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What I Like …
Photo by:NED DISHMAN / NBAE
■ An influential person in my career: Steve Ryan, former president of NHL Enterprises.
■ An out-of-the-box idea: Bike Share.
■ A timeless idea: Early bird gets the worm.
■ A business deal: The NBA’s recent partnership with Ticketmaster.
■ A sports event: Big 33 Football Classic.
■ A strategy: Invest in people first.
■ A hire: Laurel Richie as the president of the WNBA.
■ A brand: Amazon.
■ A trend: Cause-related marketing.
■ An innovation: Paperless tickets.
■ A sports facility: Beaver Stadium.
Photo by:GETTY IMAGES
■ A pro league or team business initiative: NBA’s Chinese New Year initiative.
■ A story that bears watching: How teams enhance the in-venue experience to meet the innovation in digital, out-of-venue viewing.
■ An idea or invention I wish I had thought of: Bottled water.
What I Like about …
■ My job: Every day is different and has the potential to positively impact others’ lives.
■ Sports: Win or lose, there is always more good than bad.
■ Sports media: Ever-changing as more and more folks have a voice.
■ Sports technology: Where great passion meets great innovation.
■ Sports fans: Passionate, engaged and invested.
■ Competing: Achievement through investment in effort.
■ The future of sports business: Never brighter. As the world becomes more complicated, the escape and simplicity of the game grows stronger.
What I’d Like To …
■ Change in what I do: More time to directly interact with our consumers and our co-workers.
■ See: All seven continents.
■ See more of in sports: Social responsibility.
■ See more of in sports business: Women in leadership roles.
■ See different: More support for female sports and athletes.
■ Eliminate: Baggage fees.
What I don't like …
■ Pet peeve: The time between when a plane lands and when you can actually disembark.
■ In sports: Tie scores.
■ In business: Deals rather than partnerships.
■ About sports fans: The occasional confusion around the line that separates passion and avid fandom from malicious and the absurd.
What I Like …
Photo by:NBAE / GETTY IMAGES
■ Above all else: My wife, Tara; my daughter, Adelyn; and my son, Caden.
■ About myself: Discipline.
■ Heroes: My mom and my dad.
■ Players: John Wall, Nicklas Backstrom, Crystal Langhorne.
■ Teams: All of the D.C. home teams, the Hershey Bears and the Marist College Red Foxes.
■ Possession: My daughter’s artwork.
■ Memento: A picture of my grandfather.
■ Book: “Built for Change,” by T.D. Klein.
■ Authors: Malcolm Gladwell, Jim Collins and Dr. Seuss.
■ IPad app: CardMunch.
■ Trips: Alaskan cruise.
■ Movies: “Slap Shot,” “The Natural” and “The Godfather.”
■ TV: “Castle,” “The Bachelor” and “Sports-Center.”
■ Concerts: Bruce Springsteen, Kenny Chesney and U2.
Photo by:GETTY IMAGES
■ Food: Pizza.
■ Drink: Good old H2O.
■ Scent: Cherry blossom.
■ Vacation spots: Siesta Key, Fla., and Stone Harbor, N.J.
■ Cars: Bentley Continental GT and Ford Mustang convertible.
■ Cologne: Creed.
■ Singers: Kenny Chesney, Sugarland and Alan Jackson.
■ Quote: “I will go anywhere, provided it be forward.” — David Livingstone.