SBJ/September 10-16, 2012/People and Pop Culture

Game Day With Shawn Hunter

During the Aug. 20-26 USA Pro Cycling Challenge, race CEO Shawn Hunter traded in his boardroom for Colorado’s mountain passes, and his executive wardrobe became a gray T-shirt and Bermuda shorts. Don’t let the casual clothes fool you. Hunter oversaw a rolling circus of 130 riders, 1,000 employees and 2,500 volunteers, and the race reached more than 1 million spectators during its seven-day, 683-mile route. On Sunday, Aug. 26, SportsBusiness Journal correspondent Fred Dreier shadowed Hunter during the race’s final time trial in downtown Denver, where Hunter mingled with VIPs, met with media and oversaw the race’s various moving parts.

Text by Fred Dreier. Click a photo for more details. All photos by Allen Krughoff.

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