World Pro Ski Tour seeking sponsors Euro clubs build U.S. following via ICC Miami Open to remain on Key Biscayne Augusta getting NFL ‘Taste’ concept On Location adding sponsorship sales ICC eyes mega event around Barça-Real Earnhardt video lights up social media Monster of a good time at Daytona CFP to consolidate events in Atlanta NASC works on travel sports equation
SBJ/September 10-16, 2012/Events and Attractions
U.S. Open projecting solid attendance, but no record, with ticket sales under 720,000
Published September 10, 2012, Page 4
|The Grand Slam touts itself as the highest annually attended sporting event in the world.
“This is the event to be at in New York at the end of summer,” said Gordon Smith, executive director of the USTA, which owns and operates the event.
Speaking before last Tuesday’s rainout, USTA spokesman Chris Widmaier said the event was tracking to sell fewer than 720,000 tickets. The USTA’s facility renovation plans, slated to be implemented over the next decade, will allow for attendance of another 10,000 fans a day over nine different day sessions. That could push the Open’s future attendance to more than 800,000.
At least one session of Open play had been rained out as of last Wednesday. Tickets for that session are counted toward attendance for this year. However, the Open created a special session on its second court the next day for those ticket holders as well as allowing them to come to a different day session later in the week, actions that could have consumed tickets that otherwise would have been sold. In the past, ticket holders typically would have had to exchange their tickets for tickets to the following year’s Open, a difficult option for the event’s many fans who come in from out of town.