Sponsor builds its Open around Williams Sweet Caroline Bakery pegs Danica to drive sales Toyota, Long Beach keep rolling A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship PGA hires Catalyst for Ryder rebranding CAA hires Eccleston for analytics Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf
SBJ/September 3-9, 2012/Marketing and Sponsorship
NAPA renewing for full season with MWR
Published September 3, 2012, Page 15
Sources familiar with the brand’s decision said it had agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprint Cup races on the No. 56 car. The agreement is valued at $16 million a year.
MWR was expected to announce the deal and an extension of its contract with driver Martin Truex Jr. during a news conference last Friday at Atlanta Motor Speedway. NAPA follows Miller Lite and 3M as the third full-season sponsor to retain all 36 races after its current contract ended.
The number of full-season sponsors dropped from seven to five this year after UPS opted to decrease the number of races it sponsored at Roush Fenway Racing from 36 to fewer than 10 races, and Home Depot sold off 10 of its races to Dollar General on the No. 20 car at Joe Gibbs Racing.