U.S. Soccer, NWSL slather on Coppertone Dr. Scholl’s touts products via NBA deal The Lefton Report: Fostering creativity UA in talks with NBA for limited license NBA sponsors hit postseason with new ads CAA Sports buys Fermata Ticketing tools pay off for NBA teams The Lefton Report: Women’s cocktail hour Churchill pops cork on winner’s circle Covergirl activating for NFL draft
Upcoming Conferences and Events
SBJ/September 3-9, 2012/Marketing and Sponsorship
NAPA renewing for full season with MWR
Published September 3, 2012, Page 15
Sources familiar with the brand’s decision said it had agreed to a three-year deal with Michael Waltrip Racing as the primary sponsor for all 36 Sprint Cup races on the No. 56 car. The agreement is valued at $16 million a year.
MWR was expected to announce the deal and an extension of its contract with driver Martin Truex Jr. during a news conference last Friday at Atlanta Motor Speedway. NAPA follows Miller Lite and 3M as the third full-season sponsor to retain all 36 races after its current contract ended.
The number of full-season sponsors dropped from seven to five this year after UPS opted to decrease the number of races it sponsored at Roush Fenway Racing from 36 to fewer than 10 races, and Home Depot sold off 10 of its races to Dollar General on the No. 20 car at Joe Gibbs Racing.