SBJ/September 3-9, 2012/Marketing and Sponsorship

MMOD veteran Ferreira to run Learfield content

Joe Ferreira, who worked with CBS to launch March Madness on Demand and Amen Corner Live, has joined Learfield Sports in the newly created position of chief content officer.

Ferreira will report to Learfield CEO Greg Brown and will work from the company’s Dallas office with oversight of all content and distribution platforms. Learfield is the multimedia rights holder for close to 50 colleges, including North Carolina, Oklahoma, Alabama, Penn State and Wisconsin.

Brown called Ferreira’s hiring “a significant milestone for Learfield.”

Ferreira spent 25 years in TV and digital at CBS, CBS SportsLine, the NFL and NBC. He was at CBS from 2000 to 2011 during a time when the network teamed with the NCAA to launch March Madness on Demand, which delivered NCAA tournament games for free online and on mobile devices. Amen Corner Live similarly brought the first live online broadcast from the Masters for free.

At Learfield, Ferreira will work on the development of digital, mobile, social, radio and TV assets across all of the company’s school partners. Learfield’s rights at most of those schools include digital, radio and some local TV. It also has the rights to develop unique content for any of those platforms.

“Joe is the right person to lead the development of our content assets,” Brown said.

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