SBJ/August 27-September 2, 2012/Marketing and Sponsorship

Azarenka clocks in with Citizen for three-year deal

Victoria Azarenka, the No. 1-ranked women’s tennis player in the world, has agreed to an endorsement deal with Citizen Watch.

World No. 1 Victoria Azarenka and Citizen Watch President Jeffrey Cohen
Photo by: CITIZEN WATCH CO.
The deal was expected to be announced today, the first day of the U.S. Open Tennis Championships. Citizen is also the official timekeeper of the Open.

The three-year deal does not require Azarenka to wear a watch while playing tennis but rather during social occasions. She was shooting ads last week while in New York.

“I can’t wait to sit down with the Citizen design team to create my own signature watch,” she said in a statement supplied by her agent, John Tobias, of Lagardère Unlimited.

Drew LeMesurier, Lagardère’s director of talent marketing, put the deal together, Tobias said.

Azarenka did not previously have a watch deal, a key category for top tennis players.

She does have deals with Nike, Wilson and Iovate, a protein supplement company.

Citizen also counts LPGA Tour golfer Paula Creamer and New York Giants quarterback Eli Manning as endorsers.

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