Comcast builds Xfinity promotion Wasserman gets $100M investment Rugby events sign Penn Mutual to deals Shapiro to drive IMG’s content creation DraftKings signs with Breeders’ Cup Pepsi skips TV kickoff for digital With new funds, FanDuel looks at NBA The Lefton Report Startup water brand uses NFL star power Busch, Boykin shake up business model
Upcoming Conferences and Events
SBJ/August 27-September 2, 2012/Marketing and Sponsorship
ESPN’s Herbstreit to help Allstate bring ‘Mayhem’ to college football
Published August 27, 2012, Page 10
|A chance to meet Herbstreit is included in an Allstate sweepstakes.
Herbstreit has a varied role with Allstate, appearing in creative for TV, radio and online advertising. The ESPN “College GameDay” star and game analyst also will plug the promotion through media interviews over the course of the season.
Herbstreit is part of the prize package for the sweepstakes winner as well. Two finalists, selected at random, will compete in a field-goal-kicking competition prior to the Allstate Sugar Bowl in New Orleans with a chance to win a new truck, boat, motorcycle and travel trailer. The kicking competition will be held at Allstate’s fan fest in the French Quarter.
A VIP trip to meet Herbstreit at the 2013 BCS championship game is part of the prize.
The promotion goes live this week at AllstateCFB.com and entries will be taken through Nov. 30. Weekly prizes will be offered to visitors on the site.
Fans also can enter at Allstate’s mobile marketing tour as it travels to schools that are sponsored by Allstate.
This is the second season that Allstate has run a college football promotion around its “Mayhem” theme but the first season that Herbstreit has been used to endorse it.
Herbstreit also has endorsement deals with Chevolet, Kellogg’s Cheez-It, Armour-Eckrich Meats and EA Sports, among others.