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SBJ/August 20-26, 2012/In Depth
Most Influential: College Football, 6-10
Published August 20, 2012
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Presidents of the BCS
The role of university presidents is often difficult to understand in sports, especially when it seems that athletic directors and conference commissioners do so much of the heavy lifting. But there’s one place where the presidents’ influence is easy to define — the bottom line. Nothing gets passed, not even a college football playoff, without the approval of the presidents. The BCS Presidential Oversight Committee, whose chairman is Virginia Tech’s Charles Steger, ultimately says yea or nay to anything the commissioners put before it. Now, it can be argued that this is more of a rubber stamp because the presidents aren’t really going to vote down a playoff after the commissioners have put so much planning into it, are they? Of course not. But there are presidents and chancellors on this committee — namely Florida’s Bernie Machen, Nebraska’s Harvey Perlman and Texas’ Bill Powers — who stay highly engaged in college football and wield strong influence as decision-makers. They know what’s going on, and they have the authority to change it if they choose.
Until the ACC starts playing better football, Swofford’s moves to expand and improve the conference won’t resonate
Co-founder and chairman, Nike
Big 12 commissioner
Bowlsby has been on the job only two months, but the veteran administrator stepped into the role with a big-time
Co-president, Fox Sports
COO, Fox Sports
In 12 months, Freer and Jones have reshaped Fox Sports’ college portfolio. They opened a window on Fox’s broadcast network to show Pac-12 and Big 12 games in prime time this fall. They brought college football back to FX, a national cable platform. Most importantly, Freer and Jones are part of every rights negotiation in the college sports space. What’s next? Fox is expected to make a run at the BCS rights when they go to market this fall, and it will be at the table for Big East rights when those go to market this fall as well.