Key players in ticketing Ticketing’s wide ‘open’ approach New ice for the Bruins Upgrade adds seats, suites for Sooners Battling ticket bots Breaking Ground: Louisville expansion Oak View Group reveals arena list Vikings aim for facility to be inclusive Breaking Ground: Pepsi Center fills gap U.S. Bank Stadium: Nothing compares
SBJ/August 6-12, 2012/In Depth
Celebrating a decade
Four NFL stadiums debuted 10 years ago. Here’s how they came together and how they’ve since kept up with the times.
Published August 6, 2012, Page 13
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Ten years ago, NFL teams in Detroit, Houston, New England and Seattle opened new stadiums. Consider the driving forces behind all four projects, and there are some connections.
Ford Field brought the Lions back to downtown Detroit. Reliant Stadium brought the NFL back to Houston. CenturyLink Field and Gillette Stadium both held the line on total suite numbers, decisions that have since paid off with on-field success leading to more premium-seat inventory and greater revenue.
Each of the stadiums has changed with the times, as the teams adjusted to market needs for seating and took steps to accommodate new technology.
In the pages that follow, SportsBusiness Journal looks back at the openings and evolution of these stadiums, and what is in store for them in the years ahead.