NFL data won’t go to gaming houses Playoff drives fuel NHL attendance NFL buys stake in stats firm NFL teams to present plans for L.A. NBA on the cusp of attendance mark #MyPlayoffsMoment to engage hockey fans NHL stylin’ for Stanley Cup teams Free agents see rise in guaranteed money MLS teams make ‘big noise’ locally Topps, MLS create customizable cards
Upcoming Conferences and Events
SBJ/July 23-29, 2012/Leagues and Governing Bodies
PBA taps Shamrock for 'team bowling' sales, marketing
Published July 23, 2012, Page 10
|The PBA has revamped its model to include a team competition.
“Our value proposition for non-endemic sponsors has been as just another media buy,” Reiss said. “No sports league can hope to be successful without a sponsorship offering that cuts across media, produces for a lot of activation and helps build more of a crossover audience.”
The “team bowling” packages are just getting to market, Reiss said. He hopes to have six to eight of the team competitions mixed with individual competitions, with the first one starting in January.
The PBA is in the last year of its TV deal with ESPN, and Reiss is looking to add some buzz to bowling, cognizant of the changes in the TV sports rights landscape added by the development of NBC Sports Network and CBS Sports Network.
Van Wagner Sports was the last agency of record for the PBA.