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SBJ/July 23-29, 2012/Leagues and Governing Bodies
PBA taps Shamrock for 'team bowling' sales, marketing
Published July 23, 2012, Page 10
|The PBA has revamped its model to include a team competition.
“Our value proposition for non-endemic sponsors has been as just another media buy,” Reiss said. “No sports league can hope to be successful without a sponsorship offering that cuts across media, produces for a lot of activation and helps build more of a crossover audience.”
The “team bowling” packages are just getting to market, Reiss said. He hopes to have six to eight of the team competitions mixed with individual competitions, with the first one starting in January.
The PBA is in the last year of its TV deal with ESPN, and Reiss is looking to add some buzz to bowling, cognizant of the changes in the TV sports rights landscape added by the development of NBC Sports Network and CBS Sports Network.
Van Wagner Sports was the last agency of record for the PBA.