NBC readies year-out efforts for Games Executives on education Pan Am Games provide small taste of Rio Schools ease financial strain Oregon highlights product design USF makes connections The agents behind the talent Athletes destined for broadcasting How networks scout on-air talent BNP Paribas Open serves it up
SBJ/July 23-29, 2012/In Depth
Setting the stage for London: Athletes to watch
Published July 23, 2012, Page 30
The 24-year-old decathlete broke the world record at the Olympic trials last month and appears poised to have a breakout Games. With it unlikely that an American takes gold in the 100- or 200-meter sprints, Eaton is positioned to become the face of U.S. track and field and a popular choice for brands ahead of Rio 2016.
The 17-year-old phenom is being hailed as the female Michael Phelps. She plans to keep her amateur status and enroll in college, but if she even comes close to matching the five gold medals she won at last year’s world championships, there will be a line of marketers waiting to sign her the moment she goes pro.
Jordyn Wieber &
Gymnastics at the 2008 Olympic Games produced two stars, Nastia Liukin and Shawn Johnson, who both went on to sign deals with companies ranging from Warner Brothers to Bounty paper towels. Wieber (top) and Douglas, both 16, have a chance to replicate their predecessors’ success in the coming weeks and could make similar attempts to return for the next Olympics in 2016.
The 23-year-old is Team USA’s best chance for a gold in diving since 2000. He finished second in the 2011 world championships and has increased the degree of difficulty in his dives in hopes that he can pull off an upset in London.
Technically, he’s the world’s fastest man. The problem is that no one knows it. The 22-year-old Jamaican won the 100-meter dash at the 2011 world championships after his training partner, Usain Bolt, false started. Blake is looking to do that again in the coming weeks.